The goal of this blog post is to look at 230 examples of interactive content and look at possible learnings we take from the successful and unsuccessful.
content strategy
This is part 4 and the final blog post series about developing concepts for content marketing. Read part 1, part 2 and part 3.
In the last 3 blog posts, you gained insight into the audience you are targeting and your information should now be organised in a spreadsheet like this: http://bit.ly/1RXgemI
It makes sense to invest a lot of time in the information-gathering stage so that in the future, you can simply provide updates but you will still have a core understanding of the content needs for your specific audience.
So how do you develop ideas using this dossier of knowledge?
This is part 3 of my blog post series about developing concepts for content marketing. Read part 1 and part 2.
Over the past 5 years of creating content, we have found that practical content ideas perform really well – even if they only make someone’s life 0.01% better.
Itâs not just our experience that tells us this. In his 2011 book, Contagious, Jonah Berger identifies practical value as one the key factors behind ideas that get shared. He explains that itâs to do with the natural desire within all of us to help others. By sharing practical value content, you know that the person you are sharing it with will get some value and that in turn makes you feel good.
If you read our last post, you will have a number of different audiences to test and see whether or not they have an active community. This post will go through the process that we use at NeoMam to evaluate these audiences and identify those that we can use content marketing with.
Before you produce any content, you first need to ask yourself one important question, âWhat do I hope to gain from this?â In most cases, itâs usually that you want to attract more prospects, which in turn leads to more sales.
Disclaimer time: my background is working in SEO and the primary goal of my content marketing campaigns always was links, links, links; big media placements that encouraged long term ranking in Google, and it didnât really matter who the primary audience was.
We now live in a world where this type of âlink buildingâ is far less effective and has a limited shelf life due to the changes in the Google algorithm. Campaigns need to possess significant marketing value that stretches beyond just the links themselves.