If you read our last post, you will have a number of different audiences to test and see whether or not they have an active community. This post will go through the process that we use at NeoMam to evaluate these audiences and identify those that we can use content marketing with.
How to check audience activity?
I like to define the world as BBS (before Buzzsumo) and ABS (after Buzzsumo.)
Back in the day, you had to search a wide range of sites just to see if a community existed and it was a pretty time consuming process. Now we live in the era of Buzzsumo, which does a lot of the heavy lifting for you. By entering a keyword, you can find all the top shared relevant published content.
To show how this works, let’s assume one of the audiences we identified in stage 1 was “Small business.”