Coming up with content ideas that will make anyone care enough to link is hard work.
When I first started NeoMam, every project we produced was a result of one of my ideas.
As the years went by, I got everyone involved in generating ideas but I was always the one deciding whether an idea had potential to attract big links.
If I wanted to scale the agency, it was very clear that I needed to let go so I trained up people who were dedicated to just this step in the process.
But last year everything changed when Mark Johnstone hosted a virtual workshop on idea generation for the team and I joined them. His course reignited my passion and I decided it was time to get involved in client work again.
Whilst it reduced my time available for marketing activities and other founder stuff, it’s been great to get back to doing something I love doing – similar to how Gisele feels about being back to promoting content.
I’ve always liked to use frameworks to avoid the time-wasting rabbit holes and all-too-common pitfalls of idea generation so as soon as I was back, the first order of business was to update them.
In our early days of infographics, I found that identifying different types helped me generate new ideas. Later on, I was certain that uncovering new formats was key to moving our agency towards ideas we have never thought of before.
It took me a few weeks to go through past campaigns and review content produced by other teams, but after all that, I was ready to update our framework.
Throughout the 4000 words that comprise this guide, you’ll learn the unspoken rules I follow at NeoMam to ensure every campaign has the very best chance to succeed.
I will share with you the NeoMam rules for idea generation and I know that you will not agree with all of them.
That’s why I made sure to include real-world examples to accompany these do’s and don’ts and hopefully that will help you at least understand the reasons behind the rules.
If you have experience creating content for links, then you’ll find value in our experiences as this is not a newbie’s guide.
That being said, if you’re just getting started with link building with content, please read on; these rules will help you avoid some of the most costly ideation mistakes everyone makes at least once.
Let’s get to it.Read more