When people get in touch with me to ask for advice on their outreach and link building campaigns, they normally ask me about their ideas, their content and their pitch.
These past few months have been stressful for everybody.
At this point, we are all aware that some parts of our day-to-day life will eventually harm the environment.
Coming up with content ideas that will make anyone care enough to link is hard work.
A short disclaimer before we get started: There’s a big fat chance that I’ve added “digital PR” as a skill on LinkedIn or that I’ve used it when writing my bio for a site.
The short answer: Because I like it.
The good news is that the big newspaper you’ve been pitching stories to for months has finally decided to feature your content.
“Your content is crap.” Ouch, that stings a little, doesn’t it?
Happy new year to everyone.
‘But Danny, it’s just not relevant enough to our business!’ This was the pain of my existence working as a freelancer, trying to come up with content ideas that would get links.
