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"This is the same template our team uses to secure content features and links from Wired, Boingboing, Apartment Therapy and more."

Gisele Navarro

Operations Director at NeoMam Studios

“Your content is crap.”

Ouch, that stings a little, doesn’t it?

But getting honest feedback for your content is key if you want big links in 2018.

And the big problem?

Most people just want to be nice to you.

Clients will tell you “the infographic looks great.”

Colleagues will smile and nod.

But here’s the deal:

You need super harsh feedback from people who don’t care about your feelings.

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Happy new year to everyone.

Before the end of last year I reached out to a number of in-house SEO’s who I thought were doing some really interesting things with content during 2017.

At NeoMam, most of our clients are in-house SEO teams and I am always impressed with the work they do.

Unfortunately, you rarely read about them on industry sites.

It makes sense, though, as there is far less of an incentive to share this type of work when you are in-house because you don’t need to win clients like agencies do.

I hope that this post and future ones can help to highlight some of the great work being produced by in-house teams around the world and provide some inspiration for your content marketing plans this year.

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‘But Danny, it’s just not relevant enough to our business!’

This was the pain of my existence working as a freelancer, trying to come up with content ideas that would get links.

Over the years, since starting in SEO in 2006, this has never gone away.

Let’s be honest.

If you were not buying links in 2006, then you were not a proper SEO.

But even then, we worried about relevancy.

When you bought links, you made sure the content was as relevant as it could be to the site you were linking to.

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Some people in our industry really hate infographics.

I’ll be honest:

I never woke up one day and said “I want to create a couple thousand infographics.”

But I did like getting top tier links for our clients and at the time, infographics were the best tool to achieve this.

The reason was simple: Most publishers didn’t have the design capability in-house but they knew that readers love this type of content so the marketers could fill in the gap and in exchange get exposure for their clients.

And this was the reason why we chose to double down and only produce infographics for the last couple of years.

Fast forward to 2017 and visual content is no longer new.

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Do you ever wonder how you manage to get anything done in SEO?

It seems each year – heck, each week! – there is a new tactic everyone NEEDS to implement, and a handful that have fallen out of favour.

This is especially true when it comes to outreach or digital PR, or whatever new jargon phrase is cool right now for talking about link building.

I am talking about the process of reaching out to people who manage websites and getting them to feature your content with a link.

I’ll be honest:

When I first started promoting content, the idea of reaching out to “real people” over email seemed alien.

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2016 has been a hell of a year.

Brexit.

Trump elected president.

But more importantly, what has been going on with NeoMam?!

When working in the fast-paced agency world, it’s easy to spend all your time looking into the future and missing out on what is going on around you.

With this post, I want to spend some time to look back and highlight the biggest decisions we made as an agency in 2016.

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You know what bothers me?

Articles that tell people they should – definitely, absolutely, no-doubts-about-it – rely on PR to support their SEO strategy.

You know why it bothers me?

Because it’s like recommending someone to use a spoon for whisking eggs.

Will the spoon get you there at some point?

Sure.

Is it the most efficient way to whisk eggs?

Of course not.

All this to say that PR and link building have different objectives.

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According to research conducted by The Radicati Group, the number of emails sent and received per day in 2015 reached a total over 205 billion, with an average of 131 business emails leaving and arriving to users’ accounts every day in 2016 so far.

That’s a lot of emails.

So, how can you ensure your messages are cutting through that noise? And what would be the proper email etiquette for a world in which our inboxes are never empty?

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In 2016, YouTube users will upload 500 hours of video every hour.

By 2019, it’s estimated that 80% of all internet traffic will be video.

2016 is certainly the year to scale up on videos for marketing.

Infographics are typically seen in their long static format, but more and more companies are using video infographics.

In this post, I am going to provide 6 infographic video examples that will hopefully inspire your next campaign.

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