A short disclaimer before we get started: There’s a big fat chance that I’ve added “digital PR” as a skill on LinkedIn or that I’ve used it when writing my bio for a site. The reason why I’ve used “digital PR” is because “digital PR” has become a keyword that people use when they are searching for link builders who can get links from big media sites. And I am one of those people.
Okay, let’s do this.
A couple of months ago Danny asked me to write an article about digital PR so that we could rank for the term.
After researching what content already exists about the topic, I realised that there is a lot of confusion and misinformation around the relationship between PR, digital PR and SEO, more specifically between digital PR and link building.
If you google ‘what is PR’ you’ll learn that:
“Public Relations is about reputation – the result of what you do, what you say and what others say about you. It looks after reputation, with the aim of earning support and influencing opinion and behaviour. It is the planned and sustained effort to establish goodwill between an organisation and its publics.”
If you google ‘what is link building’ you’ll read multiple rewrites of the same thing:
“Link building is the process of getting other websites to link back to your website.”
And if you google ‘what is digital PR’ you’ll find definitions that are less straightforward:
“Sometimes called link building, digital PR involves creating content with a unique hook and outreaching to journalists in order to get link. It sits where public relations and SEO blend into one another.”
“Digital PR centres around people and how you can make them feel something. Examples of this include shocking statistics, fun quizzes and stories on current topics that will help, inform or entertain your consumers.”
“Digital PR is essential to business growth if you’re looking to attract new customers, raise your company’s profile or increase your organic search ranking on Google.”
So, is digital PR a type of link building with content that can help you tackle both your SEO and PR goals at the same time?
Let’s talk.Read more