Every year the Bloomberg Businessweek’s team publishes a compilation of the great pieces of journalism produced by other news organisations “that left their team sick with resentment”. I’ve been following these lists since their very first instalment and every time a new Jealousy List goes live, I think to myself, “someone should put together one […]
As I write this, the news of a vaccine being approved is everywhere and Christmas is in the air.
We produced our first proper “client” work back in October 2011: (don’t judge!) We did produce a few projects for my own sites and for people I knew before that but YouTube Killed TV was the first campaign we launched for an actual lead that contacted us through our site. All this to say that […]
When people get in touch with me to ask for advice on their outreach and link building campaigns, they normally ask me about their ideas, their content and their pitch.
These past few months have been stressful for everybody.
At this point, we are all aware that some parts of our day-to-day life will eventually harm the environment.
This article was last updated in February 2021 after Google’s John Mueller publicly stated that he thought it was a pity that digital PR often gets bucketed with spammy link building. A couple of years ago Danny asked me to write an article about digital PR so that we could rank for the term, […]
Coming up with content ideas that will make anyone care enough to link is hard work.
The short answer: Because I like it.
The good news is that the big newspaper you’ve been pitching stories to for months has finally decided to feature your content.
