This is part 3 of my blog post series about developing concepts for content marketing. Read part 1 and part 2.
Over the past 5 years of creating content, we have found that practical content ideas perform really well – even if they only make someone’s life 0.01% better.
It’s not just our experience that tells us this. In his 2011 book, Contagious, Jonah Berger identifies practical value as one the key factors behind ideas that get shared. He explains that it’s to do with the natural desire
