This article was last updated in February 2021 after Google’s John Mueller publicly stated that he thought it was a pity that digital PR often gets bucketed with spammy link building.
A couple of years ago Danny asked me to write an article about digital PR so that we could rank for the term, following the advice of a tech SEO guy.
I didn’t know what to write about so I went online and read everything already ranking for ‘digital PR’ to find out if there was anything I could contribute to the conversation.
At the time, most articles basically stated that digital PR was link building with content aimed at journalists. And
