What is Digital PR?
 
This article was last updated in February 2021 after Google’s John Mueller publicly stated that he thought it was a pity that digital PR often gets bucketed with spammy link building. 

A couple of years ago Danny asked me to write an article about digital PR so that we could rank for the term, following the advice of a tech SEO guy. 

I didn’t know what to write about so I went online and read everything already ranking for ‘digital PR’ to find out if there was anything I could contribute to the conversation. 

At the time, most articles basically stated that digital PR was link building with content aimed at journalists. And

Gisele Navarro
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Gisele Navarro

Leading the team. Identifying opportunities. Removing roadblocks. Protecting our culture.