Coming up with content ideas that will make anyone care enough to link is hard work.
When I first started NeoMam, every project we produced was a result of one of my ideas.
As the years went by, I got everyone involved in generating ideas but I was always the one deciding whether an idea had potential to attract big links.
If I wanted to scale the agency, it was very clear that I needed to let go so I trained up people who were dedicated to just this step in the process.
But last year everything changed when Mark Johnstone hosted a virtual workshop on idea generation for the team and I joined them. His course reignited my passion and I decided it was time to get involved in client work again.
Whilst it redu