Are You Scared That Your Content is Not “Relevant” Enough For Google?

Are You Scared That Your Content is Not “Relevant” Enough For Google?

‘But Danny, it’s just not relevant enough to our business!’

This was the pain of my existence working as a freelancer, trying to come up with content ideas that would get links.

Over the years, since starting in SEO in 2006, this has never gone away.

Let’s be honest.

If you were not buying links in 2006, then you were not a proper SEO.

But even then, we worried about relevancy.

When you bought links, you made sure the content was as relevant as it could be to the site you were linking to.

I remember one of the strangest link building tactics I used to use was

Danny Ashton
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Danny Ashton

Coming up with ideas for our campaigns, thinking about what’s next for the content we create, and making sure we work with the right clients.