The good news is that the big newspaper you’ve been pitching stories to for months has finally decided to feature your content.
The bad news is that you didn’t get a link. Yes, your brand was mentioned. Yes, the content was credited back to your client. But the sad truth is that your precious link is nowhere to be found.
If you build links primarily through content, you probably have felt the pain of an unlinked brand mention many times before.
At this point, most of us will move on and be grateful that at least they credited the content properly.
“That’s okay, I’m sure more sites will pick it up and some of them might link back to our site.”
“Well, we didn’t get the link but this is will be great for brand awareness.”