The start of spring at NeoMam HQ brought many successful campaigns (in between more ping-pong & foosball tournaments). However, one particular campaign took the stand in April and it was was yet another self-improvement piece: 44 ways to be productive. In this post we explain why.Read More›
Good content is at the heart and soul of any successful infographic campaign. We’ve learnt that the content publishers will be excited about sharing has to be trusted and offer a lot of value against the content that is already out there.
We’ve learnt the easy way (through successes) as well as the hard way (our mistakes). Here’s 5 mistakes that we’ve learnt from, and never want to make again.Read More›
Hiring for digital roles is in fashion, with both agencies and businesses building multidisciplinary teams including positions that didn’t exist a few years ago. In my years working in digital marketing, I’ve done my fair share of hiring, training and firing and for the most part, I did an alright job… But experience and all, 1 out of 3 times, I still got it wrong.
With the help of a few tools, I’ve developed a much more powerful way to find, hire and train for digital roles. Today I will share some insights into our hiring process, a process that defines the success of the agency.Read More›
In my industry, many agencies take pride in the fact that they have no sales team.
“It’s all referrals.”
“Never done one cold call.”
It seems that outbound sales tactics are a sign of a snake oil merchant with lots of empty promises and nothing to back it up.
Certainly NeoMam was all referrals in our first few years. But I never felt proud. I felt stressed. My fate was not in my control. Feast and famine was all too familiar. The market demand dictated how many clients would reach out and hire us.Read More›
No matter how self-motivated you are, everyone has points in time where they struggle to get through a particular project or task. Maybe it’s a job at work that you find very difficult, or something monotonous that you have become bored with. Maybe stress is sapping your energy and you’ve become overwhelmed with work. We’ve all been there.Read More›
The end of winter was very fun and productive for us over at NeoMam HQ. Many good results and campaigns (in between ping-pong tournaments), but one that especially stood out in March was another self-improvement piece: 7 Speaking Habits That Will Make You Sound Smarter. Here we explain why.Read More›
Link-buying is a topic we discuss often at our offices.
On one side of the room, you’ll hear a team member mentioning that a blogger has asked for money or that we have lost the relationship with a publisher due to a new editor who now requests compensation.
On the opposite corner, you’ll hear me talking to a worried new client, who needs reassurance that we won’t exchange payment for features.
Dedicating part of our budget to buying links would certainly make a side of our work easier (i.e. getting those features up fairly quickly) but we’ve identified far too many reasons why it would be detrimental to our growth.
Today I will share why we refuse to exchange money for links, and hopefully this post will spark a constructive discussion about this practice.Read More›
If you work in marketing, you might have a love-hate relationship with the trusty group brainstorm (or thought shower).
You will have seen the extrovert taking over the room or the introverts stepping back and letting everyone get on with it.
When group brainstorming goes wrong, it can be a massive waste of time.
In this post, I am going to share four simple improvements that will mean your next meeting will produce loads more original ideas.Read More›
The first month of the year is over, and we’re happy to report that the month was full of great campaigns and results. It was hard to choose one, but here it is – our top performing campaign of January is ‘Excel Tricks That Will Impress Your Boss’.Read More›