5 Content Mistakes From Creating Over 1000 Infographics

Good content is at the heart and soul of any successful infographic campaign. We’ve learnt that the content publishers will be excited about sharing has to be trusted and offer a lot of value against the content that is already out there.

We’ve learnt the easy way (through successes) as well as the hard way (our mistakes). Here’s 5 mistakes that we’ve learnt from, and never want to make again.

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How to Find, Hire and Train for Digital Roles

Hiring for digital roles is in fashion, with both agencies and businesses building multidisciplinary teams including positions that didn’t exist a few years ago. In my years working in digital marketing, I’ve done my fair share of hiring, training and firing and for the most part, I did an alright job… But experience and all, 1 out of 3 times, I still got it wrong.

With the help of a few tools, I’ve developed a much more powerful way to find, hire and train for digital roles. Today I will share some insights into our hiring process, a process that defines the success of the agency.

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Why I love Outbound Sales

In my industry, many agencies take pride in the fact that they have no sales team.

“It’s all referrals.”

“Never done one cold call.”

It seems that outbound sales tactics are a sign of a snake oil merchant with lots of empty promises and nothing to back it up.

Certainly NeoMam was all referrals in our first few years. But I never felt proud. I felt stressed. My fate was not in my control. Feast and famine was all too familiar. The market demand dictated how many clients would reach out and hire us.

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5 Reasons Why We Don’t Pay For Links

Link-buying is a topic we discuss often at our offices. On one side of the room, you’ll hear a team member mentioning that a blogger has asked for money or that we have lost the relationship with a publisher due to a new editor who now requests compensation. On the opposite corner, you’ll hear me talking to a worried new client, who needs reassurance that we won’t exchange payment for features.

Dedicating part of our budget to buying links would certainly make a side of our work easier (i.e. getting those features up fairly quickly) but we’ve identified far too many reasons why it would be detrimental to our growth. Today I will share why we refuse to exchange money for links, and hopefully this post will spark a constructive discussion about this practice.

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4 Ways to Make Group Brainstorming Not Suck

If you work in marketing, you might have a love-hate relationship with the trusty group brainstorm (or thought shower).

Did you know that no study has ever shown that this process works well since it first appeared in 1953?

You will have seen the extrovert taking over the room or the introverts stepping back and letting everyone get on with it.

group-brainstorming-fail

When group brainstorming goes wrong, it can be a massive waste of time.

In this post, I am going to share four simple improvements that will mean your next meeting will produce loads more original ideas.

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The Weekly Meeting That Changed The Way We Work

Meetings in business can be tough. It’s hard to manage a mix of personalities and opinions, handle the resulting conflict, whilst ultimately trying to get some clear next steps. Our meetings were no exception. We were fortunate, however, to find a simple meeting system that really helped us to transform our weekly meetings from unmanaged conversations to effective, action focused discussions. And, dare I say it, they became enjoyable!

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