5 Reasons Why We Don’t Pay For Links

Link-buying is a topic we discuss often at our offices. On one side of the room, you’ll hear a team member mentioning that a blogger has asked for money or that we have lost the relationship with a publisher due to a new editor who now requests compensation. On the opposite corner, you’ll hear me talking to a worried new client, who needs reassurance that we won’t exchange payment for features.

Dedicating part of our budget to buying links would certainly make a side of our work easier (i.e. getting those features up fairly quickly) but we’ve identified far too many reasons why it would be detrimental to our growth. Today I will share why we refuse to exchange money for links, and hopefully this post will spark a constructive discussion about this practice.

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4 Ways to Make Group Brainstorming Not Suck

If you work in marketing, you might have a love-hate relationship with the trusty group brainstorm (or thought shower).

Did you know that no study has ever shown that this process works well since it first appeared in 1953?

You will have seen the extrovert taking over the room or the introverts stepping back and letting everyone get on with it.

group-brainstorming-fail

When group brainstorming goes wrong, it can be a massive waste of time.

In this post, I am going to share four simple improvements that will mean your next meeting will produce loads more original ideas.

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The Weekly Meeting That Changed The Way We Work

Meetings in business can be tough. It’s hard to manage a mix of personalities and opinions, handle the resulting conflict, whilst ultimately trying to get some clear next steps. Our meetings were no exception. We were fortunate, however, to find a simple meeting system that really helped us to transform our weekly meetings from unmanaged conversations to effective, action focused discussions. And, dare I say it, they became enjoyable!

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