How To Be A Gmail Power User [Infographic]

No matter the job role, everyone at NeoMam uses Gmail.

Email is at the core of most of our processes – just to mention a few internal uses:

  • It’s how our project managers send deliverables to our clients.
  • Allows our design lead to discuss upcoming projects with illustrators and graphic designers.
  • Offers a way for our finance manager to chase invoices.
  • Is the medium through which our sales team reaches out to potential clients.
  • Is the number one tool our digital PR team uses to pitch content to journalists.
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5 Reasons Why You Should Bring SEO In-House

In-house SEOs generally don’t get much of a voice in our industry. I spent my entire SEO career working from the agency side, years before setting up NeoMam. At the early stages of our agency, most of our work was sold through some of the largest agencies in the UK.

Over the past few years I have seen a large number of skilled practitioners move in-house and I have been very impressed with what they have been able to achieve, compared to what I saw from agencies.

In this post, I have worked with a number of the top in-house SEO’s in our industry to understand some of the benefits of working in-house over choosing an agency.

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5 Content Mistakes From Creating Over 1000 Infographics

Good content is at the heart and soul of any successful infographic campaign. We’ve learnt that the content publishers will be excited about sharing has to be trusted and offer a lot of value against the content that is already out there.

We’ve learnt the easy way (through successes) as well as the hard way (our mistakes). Here’s 5 mistakes that we’ve learnt from, and never want to make again.

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How to Find, Hire and Train for Digital Roles

Hiring for digital roles is in fashion, with both agencies and businesses building multidisciplinary teams including positions that didn’t exist a few years ago. In my years working in digital marketing, I’ve done my fair share of hiring, training and firing and for the most part, I did an alright job… But experience and all, 1 out of 3 times, I still got it wrong.

With the help of a few tools, I’ve developed a much more powerful way to find, hire and train for digital roles. Today I will share some insights into our hiring process, a process that defines the success of the agency.

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Why I love Outbound Sales

In my industry, many agencies take pride in the fact that they have no sales team.

“It’s all referrals.”

“Never done one cold call.”

It seems that outbound sales tactics are a sign of a snake oil merchant with lots of empty promises and nothing to back it up.

Certainly NeoMam was all referrals in our first few years. But I never felt proud. I felt stressed. My fate was not in my control. Feast and famine was all too familiar. The market demand dictated how many clients would reach out and hire us.

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5 Reasons Why We Don’t Pay For Links

Link-buying is a topic we discuss often at our offices. On one side of the room, you’ll hear a team member mentioning that a blogger has asked for money or that we have lost the relationship with a publisher due to a new editor who now requests compensation. On the opposite corner, you’ll hear me talking to a worried new client, who needs reassurance that we won’t exchange payment for features.

Dedicating part of our budget to buying links would certainly make a side of our work easier (i.e. getting those features up fairly quickly) but we’ve identified far too many reasons why it would be detrimental to our growth. Today I will share why we refuse to exchange money for links, and hopefully this post will spark a constructive discussion about this practice.

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