PR Is Not a Replacement For Link Building

You know what bothers me?

Articles that tell people they should – definitely, absolutely, no-doubts-about-it – rely on PR to support their SEO strategy.

You know why it bothers me?

Because it’s like recommending someone to use a spoon for whisking eggs.

Will the spoon get you there at some point?

Sure.

Is it the most efficient way to whisk eggs?

Of course not.

All this to say that PR and link building have different objectives.

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Your Guide To Writing Effective Emails

According to research conducted by The Radicati Group, the number of emails sent and received per day in 2015 reached a total over 205 billion, with an average of 131 business emails leaving and arriving to users’ accounts every day in 2016 so far.

That’s a lot of emails.

So, how can you ensure your messages are cutting through that noise? And what would be the proper email etiquette for a world in which our inboxes are never empty?

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6 Amazing Video Infographics

In 2016, YouTube users will upload 500 hours of video every hour.

By 2019, it’s estimated that 80% of all internet traffic will be video.

2016 is certainly the year to scale up on videos for marketing.

Infographics are typically seen in their long static format, but more and more companies are using video infographics.

In this post, I am going to provide 6 infographic video examples that will hopefully inspire your next campaign.

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How We Failed At Company Culture (And How We Fixed It)

Culture isn’t something you can put in a box, or mark up on a spreadsheet easily. But without a good culture, you and your team know something is seriously wrong, even if you can’t put a finger on it.

But forward-thinking, digital businesses have it made as standard, right? Twitter employees get free meals, yoga classes and unlimited vacations. Google offers free haircuts, nap pods and on-site physicians.

So is it a case of getting some cool work perks and Bob’s your uncle?

Unfortunately no. At NeoMam we’ve learnt about good company culture by creating a bad one.

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How To Be A Gmail Power User [Infographic]

No matter the job role, everyone at NeoMam uses Gmail.

Email is at the core of most of our processes – just to mention a few internal uses:

  • It’s how our project managers send deliverables to our clients.
  • Allows our design lead to discuss upcoming projects with illustrators and graphic designers.
  • Offers a way for our finance manager to chase invoices.
  • Is the medium through which our sales team reaches out to potential clients.
  • Is the number one tool our digital PR team uses to pitch content to journalists.
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5 Reasons Why You Should Bring SEO In-House

In-house SEOs generally don’t get much of a voice in our industry. I spent my entire SEO career working from the agency side, years before setting up NeoMam. At the early stages of our agency, most of our work was sold through some of the largest agencies in the UK.

Over the past few years I have seen a large number of skilled practitioners move in-house and I have been very impressed with what they have been able to achieve, compared to what I saw from agencies.

In this post, I have worked with a number of the top in-house SEO’s in our industry to understand some of the benefits of working in-house over choosing an agency.

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5 Content Mistakes From Creating Over 1000 Infographics

Good content is at the heart and soul of any successful infographic campaign. We’ve learnt that the content publishers will be excited about sharing has to be trusted and offer a lot of value against the content that is already out there.

We’ve learnt the easy way (through successes) as well as the hard way (our mistakes). Here’s 5 mistakes that we’ve learnt from, and never want to make again.

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