Today I will be sharing with you the story of what happened when, at NeoMam, we decided to grab the content that we already produced and promoted in English and relaunch it in different countries. Now, before I start I will need you to do something for me. It’s not a big thing so don’t worry too much about it but if you could please have a think and just try to identify a piece of content that you produced for yourselves or your clients in English that have achieved good results during the promotion stage.
It could be anything really. A video, an e-book, an interactive – an infographic even, that you have launched in English and have achieved mentions in newspapers, features in magazines, placements on blogs, links from reputable industry sites. Any big win that you have in English. Please have a think. Try to find one and the good news is, if you do have one of them; that means you have won fifty percent of the international digital PR battle right there and then. All you need now is a process and that’s exactly what I’m gonna share with you.
So please have that big win in mind throughout the webinar because by the end of it you will have all the tools you need to just go back onto your desk start drafting a strategy and hopefully have a plan for relaunching it in different countries.
