brainstorming

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If you work in marketing, you might have a love-hate relationship with the trusty group brainstorm (or thought shower).

Did you know that no study has ever shown that this process works well since it first appeared in 1953?

You will have seen the extrovert taking over the room or the introverts stepping back and letting everyone get on with it.

group-brainstorming-fail

When group brainstorming goes wrong, it can be a massive waste of time.

In this post, I am going to share four simple improvements that will mean your next meeting will produce loads more original ideas.

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This is part 4 and the final blog post series about developing concepts for content marketing. Read part 1, part 2 and part 3.

In the last 3 blog posts, you gained insight into the audience you are targeting and your information should now be organised in a spreadsheet like this: http://bit.ly/1RXgemI

It makes sense to invest a lot of time in the information-gathering stage so that in the future, you can simply provide updates but you will still have a core understanding of the content needs for your specific audience.

So how do you develop ideas using this dossier of knowledge?

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