When people get in touch with me to ask for advice on their outreach and link building campaigns, they normally ask me about their ideas, their content and their pitch.
I guess that’s why I always end up discussing outreach emails and content assets – both of them are sexy things to talk about.
Time to surf a new wave.
Today I will discuss my favourite stage in the link building process. This is the stage that can kill all your chances of getting a link no matter how good your content is or how persuasive your pitch might be.
Welcome to the wonderful world of link prospecting for content outreach campaigns.
In this post, I’m going to share an approach that doesn’t rely on link metrics or media databases. And the only tools I’ll be covering are tools that you can use for free.
But we won’t start with tools and techniques…