link building campaigns

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By 2022, online videos will make up more than 82% of all consumer internet traffic according to CISCO which is 15 times more than back in 2017

Using video infographics should be a key part of your content strategy in 2020.

It doesn’t mean that you should take all your static infographics and animate them to a cheap tune – we have seen plenty of that already and it just doesn’t work.

For best results, you will want want to use video infographics to share data and stories that just couldn’t be done with a plain old static infographic.

Over the last 7 years, I have kept a note of any video infographics that have caught my attention and have pulled out the very best 7 to share with you today.

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Today I will be sharing with you the story of what happened when, at NeoMam, we decided to grab the content that we already produced and promoted in English and relaunch it in different countries. Now, before I start I will need you to do something for me. It’s not a big thing so don’t worry too much about it but if you could please have a think and just try to identify a piece of content that you produced for yourselves or your clients in English that have achieved good results during the promotion stage.

It could be anything really. A video, an e-book, an interactive – an infographic even, that you have launched in English and have achieved mentions in newspapers, features in magazines, placements on blogs, links from reputable industry sites. Any big win that you have in English. Please have a think. Try to find one and the good news is, if you do have one of them; that means you have won fifty percent of the international digital PR battle right there and then. All you need now is a process and that’s exactly what I’m gonna share with you.

So please have that big win in mind throughout the webinar because by the end of it you will have all the tools you need to just go back onto your desk start drafting a strategy and hopefully have a plan for relaunching it in different countries.

https://www.youtube.com/watch?v=QVVXlYyvudU

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One of the leading factors contributing to the success of our digital PR campaigns lies in the look and feel of the hosting page of our visual assets. Journalists and bloggers alike spend time on our clients’ websites, and the quality of the information included alongside with the infographic can make or break the content’s authority.

In addition to this, placements drive traffic and websites will have only one chance to harness the flux of new visitors: the landing page.

The perfect content landing page

The key function of any visual content landing page is to get the user to take action to:

  • Share (via Twitter/Facebook/Pinterest/LinkedIn)
  • Embed (on their blogs/magazines/websites)
  • Comment
  • Join newsletter
  • Visit other “action-worth” content

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