Ideation
NeoMam Jealousy List 2023: 22 Projects We Wish Were Ours
This is the fourth instalment of our Jealousy List, a compilation of great digital content we wish we made that was originally inspired by the ...
A Creative Approach to Relevance in Link Building
A few weeks back someone asked me why I thought relevance had suddenly become such a popular topic within the digital PR industry. After thinking ...
Generating Ideas For Linkable Content: 12 Do’s and Don’ts
Coming up with content ideas that will make anyone care enough to link is hard work. When I first started NeoMam, every project we produced ...
How to Make Group Brainstorming Not Suck (as Much)
If you work in marketing, you might have a love-hate relationship with the trusty group brainstorm (or thought shower). Did you know that no study ...
How to Brainstorm Ideas For Content Marketing Campaigns
This is part 4 and the final blog post series about developing concepts for content marketing. Read part 1, part 2 and part 3. In ...
How to Identify Pain Points You Could Tackle With Your Content
This is part 3 of my blog post series about developing concepts for content marketing. Read part 1 and part 2. Over the past 5 ...
How to Evaluate Target Audiences for Content Marketing Campaigns
If you read our last post, you will have a number of different audiences to test and see whether or not they have an active ...
How to Use Chunking to Generate Content Ideas For Linkable Assets
Before you produce any content, you first need to ask yourself one important question, ‘What do I hope to gain from this?’ In most cases, ...