5 Common Myths About Outreach (and Why They’re Wrong)

5 Common Myths About Outreach (and Why They’re Wrong)

Do you ever wonder how you manage to get anything done in SEO?

It seems each year – heck, each week! – there is a new tactic everyone NEEDS to implement, and a handful that have fallen out of favour.

This is especially true when it comes to outreach or digital PR, or whatever new jargon phrase is cool right now for talking about link building.

I am talking about the process of reaching out to people who manage websites and getting them to feature your content with a link.

I’ll be honest:

When I first started promoting content, the idea of reaching out to “real people” over email seemed alien.

Back in the day, there was quite a few of us who created content and then shared it on Dig

Danny Ashton
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Danny Ashton

Coming up with ideas for our campaigns, thinking about what’s next for the content we create, and making sure we work with the right clients.