Is This The End of Hero Content For Link Building?

Is This The End of Hero Content For Link Building?

The 2020 global pandemic put an end to hero (or big) content for some teams, whilst opening the door wide to reactive PR as a link building strategy. 

Since then, we have seen more and more debates online about the effectiveness of hero content campaigns, and we also noticed more tweets like these:

Gisele Navarro
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Gisele Navarro

Leading the team. Identifying opportunities. Removing roadblocks. Protecting our culture.