Culture isn’t something you can put in a box, or mark up on a spreadsheet easily. But without a good culture, you and your team know something is seriously wrong, even if you can’t put a finger on it.

But forward-thinking, digital businesses have it made as standard, right? Twitter employees get free meals, yoga classes and unlimited vacations. Google offers free haircuts, nap pods and on-site physicians.

So is it a case of getting some cool work perks and Bob’s your uncle?

Unfortunately no. At NeoMam we’ve learnt about good company culture by creating a bad one.

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