There is no better way to explain how infographics are an effective marketing tool than in the form of an easy to follow infographic. We explain what an infographic is and how the visualisation of data takes precedent over text heavy stimuli.

UPDATE 2016 – You can see how our brains crave infographics in our fully interactive infographic.

The eyes are an extension of the brain and well over half of the population are visual learners. With this in mind, publishers and businesses can benefit from the change. There is a demand for data that is quickly transferable, coherent and visually interesting.

As almost all sensory information will be filtered out the brain, it is essential to create a lasting visual impression and sometimes through sourcing unusual details.

Click the infographic below to get the full version:whydoinfographicsmakegreatmarketingtoolsIf you want to see the updated and fully interactive version of this infographic then be sure to check out:

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