Despite having been on the scene for a while now, infographics are still a big part of the media landscape, as proven by the recent viral sensation ‘What Happens One Hour After Drinking a Can of Coke’ and its various spinoffs.

According to BuzzSumo, the original infographic has been shared over 108.9K times across social media since going live this July.  

your body an hour after coke results

In this post, I am going to share with you how we as an agency make infographics that get picked up across the web. I hope our overview will provide the requisite knowledge and inspiration to produce your own results-focused infographics. When most people think of infographics they think of the design, but this is just one stage of the entire process. The first stage everyone needs to work on is what is the idea what information/story are we looking to show?

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Creating visual content can be expensive, time-consuming and difficult to produce. So, why bother?

1. We are suffering from information overload

information-overload
Every day the average person is bombarded with the equivalent of 174 newspapers worth of data. In the middle of this information age, the ongoing increase in data has led to changes in the way users deal with new information.

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I’ve always respected AJ Kohn, who has been an active and sane voice within the world of online marketing/SEO throughout my career. However, I feel that I should write a response to this latest post: http://www.blindfiveyearold.com/you-wont-remember-that-infographic as he mentioned a few things that I wholeheartedly disagree with. AJ’s main assumption is that the infographic is … Read more