content marketing mistakes Archives

March 3, 2024May 2, 2017 by Danny Ashton

Do you ever wonder how you manage to get anything done in SEO?

It seems each year – heck, each week! – there is a new tactic everyone NEEDS to implement, and a handful that have fallen out of favour.

This is especially true when it comes to outreach or digital PR, or whatever new jargon phrase is cool right now for talking about link building.

I am talking about the process of reaching out to people who manage websites and getting them to feature your content with a link.

I’ll be honest:

When I first started promoting content, the idea of reaching out to “real people” over email seemed alien.

March 3, 2024May 19, 2016 by Amy Ashton

Good content is at the heart and soul of any successful infographic campaign. We’ve learnt that the content publishers will be excited about sharing has to be trusted and offer a lot of value against the content that is already out there.

We’ve learnt the easy way (through successes) as well as the hard way (our mistakes). Here’s 5 mistakes that we’ve learnt from, and never want to make again.

March 3, 2024December 30, 2015 by Gisele Navarro

With the year coming to an end, it’s difficult not to look back and reflect on everything we went through in 2015. It would be great to say that we made zero mistakes and nailed every single aspect of what we do, but wouldn’t that be boring and incredibly naive?