Our content makes brands stand out online
We produce industry-leading reports and creative campaigns that earn high-value editorial links, boost citations in LLMs, and build brand authority.
Content for people, by people
We have been producing content journalists want to write about and readers want to share for Fortune 500 companies, household brands, and up-and-coming startups since 2011.
We choose human intelligence
In the era of low-effort AI slop, we bet on insightful content created by and for people.
We uncover shareable topics and identify questions we can answer.
We conduct research & data analysis to build a robust dataset.
We design visual assets that are easy to digest and to share.
We write a comprehensive article to provide context and takeaways.
We share the assets with relevant Reddit communities.
We personally deliver the report to relevant creators and journalists.
Our approach in action
For a client in the teletherapy space, we found an answer to the question, ‘How accurate is mental health advice on TikTok?’
Original research
We collaborated with our client’s mental health spokesperson to analyse and categorise hundreds of TikTok videos published with the tags #mentalhealthtips and #mentalheathadvice based on whether or not the advice was correct.
High-value editorial backlinks
Our team secured links from 124 unique referring domains with an average Ahrefs Domain Rating of 56.
LLM Citations
Our client, the coverage we achieved, and the report’s key statistics are now cited by AI platforms, including ChatGPT, Perplexity and Google AI Overviews.
Client
Coverage
Authority and thought-leadership
The findings of our report are cited across numerous academic journals, and our client is referenced by leading organisations such as the American Psychological Association.
Content for people, by people.
We work with brands that want to lead the conversation with expert content that has a long-term impact.
