Link Building
A Point of View on AI
There’s no better example of the delirium of AI hype than the case of Point de vue de Gras. ‘View from the Window at Le ...
A Creative Approach to Relevance in Link Building
A few weeks back someone asked me why I thought relevance had suddenly become such a popular topic within the digital PR industry. After thinking ...
How to Find Sites That Will Want to Link to Your Content
When people get in touch with me to ask for advice on their outreach and link building campaigns, they normally ask me about their ideas, ...
What is Digital PR?
This article was last updated in February 2021 after Google’s John Mueller publicly stated that he thought it was a pity that digital PR ...
Generating Ideas For Linkable Content: 12 Do’s and Don’ts
Coming up with content ideas that will make anyone care enough to link is hard work. When I first started NeoMam, every project we produced ...
How To Get Big-Name Media Sites To Credit Your Content With a Link
The good news is that the big newspaper you’ve been pitching stories to for months has finally decided to feature your content. The bad news ...
Are You Scared That Your Content is Not “Relevant” Enough For Google?
‘But Danny, it’s just not relevant enough to our business!’ This was the pain of my existence working as a freelancer, trying to come up ...
5 Common Myths About Outreach (and Why They’re Wrong)
Do you ever wonder how you manage to get anything done in SEO? It seems each year – heck, each week! – there is a ...
Please, Stop Selling Links
You call them ‘sponsored posts.’ I call them ‘paid links.’ You see, when you say ‘sponsored content’, I think of something like this: But in ...
PR Is Not a Replacement For Link Building
You know what bothers me? Articles that tell people they should – definitely, absolutely, no-doubts-about-it – rely on PR to support their SEO strategy. You ...