In my industry, many agencies take pride in the fact that they have no sales team.
“It’s all referrals.”
“Never done one cold call.”
It seems that outbound sales tactics are a sign of a snake oil merchant with lots of empty promises and nothing to back it up.
Certainly NeoMam was all referrals in our first few years. But I never felt proud. I felt stressed. My fate was not in my control. Feast and famine was all too familiar. The market demand dictated how many clients would reach out and hire us.
