Blog
Writing is Thinking
The problem with exporting all your writing, reading, and thinking to Generative AI. "You need to learn early on that the product of your writing ...
5 Reasons Why You Should Bring SEO In-House
In-house SEOs generally don’t get much of a voice in our industry. I spent my entire SEO career working from the agency side, years before setting up ...
5 Content Mistakes From Creating Over 1000 Infographics
Good content is at the heart and soul of any successful infographic campaign. We’ve learnt that the content publishers will be excited about sharing has ...
Why I Love Outbound Sales
In my industry, many agencies take pride in the fact that they have no sales team. “It’s all referrals.” “Never done one cold call.” It ...
5 Reasons Why We Don’t Pay For Links
Link-buying is a topic we discuss often at our offices. On one side of the room, you’ll hear a team member mentioning that a blogger ...
Why I Stopped Going to SEO Conferences and Go to SXSW Instead
This year I decided not to attend any SEO conferences so I could attend SXSW a second time. I made no direct sales from attending ...
How to Make Group Brainstorming Not Suck (as Much)
If you work in marketing, you might have a love-hate relationship with the trusty group brainstorm (or thought shower). Did you know that no study ...
The Weekly Meeting That Changed The Way We Work
Meetings in business can be tough. It’s hard to manage a mix of personalities and opinions, handle the resulting conflict, whilst ultimately trying to get ...
9 Types of Infographics That Get Shared The Most Online
Since 2012 we have been creating and promoting infographics and since then we have stumbled across types of infographic that just work. Many of these ...
6 Content Promotion Lessons From Pitching 1000 Infographics
After promoting over 1000 infographics, our media relations team have learnt several lessons. In this post each member of the team will share some techniques ...