Blog
Writing is Thinking
The problem with exporting all your writing, reading, and thinking to Generative AI. "You need to learn early on that the product of your writing ...
What is Digital PR?
This article was last updated in February 2021 after Google’s John Mueller publicly stated that he thought it was a pity that digital PR ...
Generating Ideas For Linkable Content: 12 Do’s and Don’ts
Coming up with content ideas that will make anyone care enough to link is hard work. When I first started NeoMam, every project we produced ...
Why I Still Promote Content (Even Though I’m The Operations Director)
The short answer: Because I like it. But that wouldn’t make for an interesting read, now, would it? You’re here because you are curious about ...
How To Get Big-Name Media Sites To Credit Your Content With a Link
The good news is that the big newspaper you’ve been pitching stories to for months has finally decided to feature your content. The bad news ...
How to Test Your Content on Reddit (And Make It Link-Worthy)
“Your content is crap.” Ouch, that stings a little, doesn’t it? But getting honest feedback for your content is key if you want big links ...
5 Amazing Examples of In-House Content Marketing From 2017
Happy new year to everyone. Before the end of last year I reached out to a number of in-house SEO’s who I thought were doing ...
Are You Scared That Your Content is Not “Relevant” Enough For Google?
‘But Danny, it’s just not relevant enough to our business!’ This was the pain of my existence working as a freelancer, trying to come up ...
13 Equally Engaging Alternatives To Infographics
Some people in our industry really hate infographics. I’ll be honest: I never woke up one day and said “I want to create a couple ...
5 Common Myths About Outreach (and Why They’re Wrong)
Do you ever wonder how you manage to get anything done in SEO? It seems each year – heck, each week! – there is a ...