Blog
A Point of View on AI
There’s no better example of the delirium of AI hype than the case of Point de vue de Gras. ‘View from the Window at Le ...
Dear Digital PR Industry, We Need to Talk About Burnout
We’ve all seen it. If Twitter is anything like real life, it’s clear that we’re working too much. Not only that, we are also rewarding ...
NeoMam Jealousy List 2020: The 28 Best Campaigns We Didn’t Produce
Every year the Bloomberg Businessweek’s team publishes a compilation of the great pieces of journalism produced by other news organisations “that left their team sick ...
25 Campaigns We Produced and Promoted During a Global Pandemic
As I write this, the news of a vaccine being approved is everywhere and Christmas is in the air. We made it, we survived 2020. ...
10 Lessons Learned After Running an Agency for 10 Years
We produced our first proper “client” work back in October 2011: (don’t judge!) We did produce a few projects for my own sites and for ...
How to Find Sites That Will Want to Link to Your Content
When people get in touch with me to ask for advice on their outreach and link building campaigns, they normally ask me about their ideas, ...
Making Decisions Blind
These past few months have been stressful for everybody. We are all paranoid that we might be getting sick every time we cough. We worry ...
Using Visuals To Put Textile Waste Into Perspective
At this point, we are all aware that some parts of our day-to-day life will eventually harm the environment. Flights abroad, plastic bottles, disposable coffee ...
What is Digital PR?
This article was last updated in February 2021 after Google’s John Mueller publicly stated that he thought it was a pity that digital PR ...
Generating Ideas For Linkable Content: 12 Do’s and Don’ts
Coming up with content ideas that will make anyone care enough to link is hard work. When I first started NeoMam, every project we produced ...