Good content is at the heart and soul of any successful infographic campaign. We’ve learnt that the content publishers will be excited about sharing has to be trusted and offer a lot of value against the content that is already out there.
We’ve learnt the easy way (through successes) as well as the hard way (our mistakes). Here’s 5 mistakes that we’ve learnt from, and never want to make again.
1. Using low authority sources
We’ve made the mistake of including sources in our research that are from low authority sites, or biased blogs such as religious, opinion-based or user submitted content sources.
When working on the first draft of an infographic on how to make better decisions, we based an entire body on on
