Some people in our industry really hate infographics.
I’ll be honest:
I never woke up one day and said “I want to create a couple thousand infographics.”
But I did like getting top tier links for our clients and at the time, infographics were the best tool to achieve this.
The reason was simple: Most publishers didn’t have the design capability in-house but they knew that readers love this type of content so the marketers could fill in the gap and in exchange get exposure for their clients.
And this was the reason why we chose to double down and only produce infographics for the last couple of years.
Fast forward to 2017 and visual content is no longer new.