Gisele Navarro articles
Why Our Small Business Chooses Human Intelligence Over AI
Outlining the four reasons why we are going against the generative AI tide that is sweeping the world away. At NeoMam, we take great pride ...
NeoMam Jealousy List 2020: The 28 Best Campaigns We Didnât Produce
Every year the Bloomberg Businessweekâs team publishes a compilation of the great pieces of journalism produced by other news organisations “that left their team sick ...
25 Campaigns We Produced and Promoted During a Global Pandemic
As I write this, the news of a vaccine being approved is everywhere and Christmas is in the air. We made it, we survived 2020. ...
How to Find Sites That Will Want to Link to Your Content
When people get in touch with me to ask for advice on their outreach and link building campaigns, they normally ask me about their ideas, ...
Making Decisions Blind
These past few months have been stressful for everybody. We are all paranoid that we might be getting sick every time we cough. We worry ...
What is Digital PR?
This article was last updated in February 2021 after Google’s John Mueller publicly stated that he thought it was a pity that digital PR ...
Why I Still Promote Content (Even Though I’m The Operations Director)
The short answer: Because I like it. But that wouldn’t make for an interesting read, now, would it? You’re here because you are curious about ...
How To Get Big-Name Media Sites To Credit Your Content With a Link
The good news is that the big newspaper youâve been pitching stories to for months has finally decided to feature your content. The bad news ...
Please, Stop Selling Links
You call them âsponsored posts.â I call them âpaid links.â You see, when you say âsponsored contentâ, I think of something like this: But in ...
PR Is Not a Replacement For Link Building
You know what bothers me? Articles that tell people they should – definitely, absolutely, no-doubts-about-it – rely on PR to support their SEO strategy. You ...