Gisele Navarro articles
The Cities With the Most Government Controlled CCTV Cameras
Our research reveals how prevalent networked surveillance has become in major cities around the globe. State surveillance technology just got supercharged. Over the past few ...
25 Campaigns We Produced and Promoted During a Global Pandemic
As I write this, the news of a vaccine being approved is everywhere and Christmas is in the air. We made it, we survived 2020. ...
How to Find Sites That Will Want to Link to Your Content
When people get in touch with me to ask for advice on their outreach and link building campaigns, they normally ask me about their ideas, ...
Making Decisions Blind
These past few months have been stressful for everybody. We are all paranoid that we might be getting sick every time we cough. We worry ...
What is Digital PR?
This article was last updated in February 2021 after Google’s John Mueller publicly stated that he thought it was a pity that digital PR ...
Why I Still Promote Content (Even Though I’m The Operations Director)
The short answer: Because I like it. But that wouldn’t make for an interesting read, now, would it? You’re here because you are curious about ...
How To Get Big-Name Media Sites To Credit Your Content With a Link
The good news is that the big newspaper youâve been pitching stories to for months has finally decided to feature your content. The bad news ...
Please, Stop Selling Links
You call them âsponsored posts.â I call them âpaid links.â You see, when you say âsponsored contentâ, I think of something like this: But in ...
PR Is Not a Replacement For Link Building
You know what bothers me? Articles that tell people they should – definitely, absolutely, no-doubts-about-it – rely on PR to support their SEO strategy. You ...
Your Guide To Writing Effective Emails
According to research conducted by The Radicati Group, the number of emails sent and received per day in 2015 reached a total over 205 billion, with an ...