So you’re ready to embark on a career in the digital sector. But where to start? The adage goes ‘practical learning trumps book learning’, so what better way to get your foot in the door than with an apprenticeship?
Here are some pointers to help you along your working way.
The Universal Rules of Apprenticeships
Digital Sector Growth
= 1000 pieces
At least 270,000 companies make up the digital economy.
Revenue reported by digital companies is growing 25% faster than that of non-digital companies.
On average, digital employers hire three more people than non-digital employers.
Apprenticeships Are Growing, Too…
868,700 people were in an apprenticeship in 2012/2013
£170 million of extra funding was announced
in the 2014 Budget to encourage small businesses to take on more apprentices.
Those who work in Development combine a love of learning with an eagle eye for detail. Naturally logical, they like to pull things apart and put them together again. If you regularly ask “How does it work?”, then Development is your calling.
“We look for people who demonstrate a passion for the industry; those who read industry blogs and write their own; those who have their own test sites, projects, tools, etc.
It isn’t important that what you’re doing is 100% correct. We can teach that. What is important is that you’re motivated and have a passion for the industry.”
Marketing specialists are big-picture folks. They use the creative and analytical sides of the brain. Generally, they’re used to charming people and knowing all the details about the next big digital trend before anyone else in the office.
“On agency-side, it’s all about adding value. As an intern, if you can bring something to the table that helps an agency’s clients achieve their objectives – share content, drive traffic, improve conversion – you’ll quickly make yourself indispensable.”
Designers see the world in Technicolor and have endless imaginative scope. They thrive on vibrant visual expression. The best designers are open-minded collaborative types – they can take criticism and distance themselves from their layouts when needed.
“We look for initiative and talent in our potential design interns. Evidence of motivation, a unique design style and an eagerness to learn are a great start.
Sample commercial projects in your portfolio also help us see how you would approach a live project.”
Content specialists are nimble-minded word gymnasts who likely started out life telling tall tales to a captive audience. They understand branding and the finer points of grammar, as well as how to pay detailed attention to client briefs.
“Start a blog. It’s basically a supercharged CV demonstrating skills and character.
Think about it: your personal brand is your first, and will be your last, content marketing client. It’s a lifelong campaign, and without a platform to tell your story that you control, you’re missing a big trick.”