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"This is the same template our team uses to secure content features and links from Wired, Boingboing, Apartment Therapy and more."

Gisele Navarro

Operations Director at NeoMam Studios

Do you ever wonder how you manage to get anything done in SEO?

It seems each year – heck, each week! – there is a new tactic everyone NEEDS to implement, and a handful that have fallen out of favour.

This is especially true when it comes to outreach or digital PR, or whatever new jargon phrase is cool right now for talking about link building.

I am talking about the process of reaching out to people who manage websites and getting them to feature your content with a link.

I’ll be honest:

When I first started promoting content, the idea of reaching out to “real people” over email seemed alien.

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You know what bothers me?

Articles that tell people they should – definitely, absolutely, no-doubts-about-it – rely on PR to support their SEO strategy.

You know why it bothers me?

Because it’s like recommending someone to use a spoon for whisking eggs.

Will the spoon get you there at some point?


Is it the most efficient way to whisk eggs?

Of course not.

All this to say that PR and link building have different objectives.

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According to research conducted by The Radicati Group, the number of emails sent and received per day in 2015 reached a total over 205 billion, with an average of 131 business emails leaving and arriving to users’ accounts every day in 2016 so far.

That’s a lot of emails.

So, how can you ensure your messages are cutting through that noise? And what would be the proper email etiquette for a world in which our inboxes are never empty?

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Link-buying is a topic we discuss often at our offices.

On one side of the room, you’ll hear a team member mentioning that a blogger has asked for money or that we have lost the relationship with a publisher due to a new editor who now requests compensation.

On the opposite corner, you’ll hear me talking to a worried new client, who needs reassurance that we won’t exchange payment for features.

Dedicating part of our budget to buying links would certainly make a side of our work easier (i.e. getting those features up fairly quickly) but we’ve identified far too many reasons why it would be detrimental to our growth.

Today I will share why we refuse to exchange money for links, and hopefully this post will spark a constructive discussion about this practice.

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After promoting over 1000 infographics, our media relations team have learnt several lessons. In this post each member of the team will share some techniques on how to promote visual content and how these steps have helped us get results.

We have used an example throughout the post: The Herb Guide to Cooking Vegetarian, a campaign that started very slow, but by following these 6 steps, ended up securing placements on large publications, including Huffington Post, UK and US.   

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Hello everyone. Thanks for joining us. Today I will be sharing with you the story of what happened when, at NeoMam, we decided to grab the content that we already produced and promoted in English and relaunch it in different countries. Now, before I start I will need you to do something for me. It’s not a big thing so don’t worry too much about it but if you could please have a think and just try to identify a piece of content that you produced for yourselves or your clients in English that have achieved good results during the promotion stage. It could be anything really. A video, an e-book, an interactive – an infographic even, that you have launched in English and have achieved mentions in newspapers, features in magazines, placements on blogs, links from reputable industry sites. Any big win that you have in English. Please have a think. Try to find one and the good news is, if you do have one of them; that means you have won fifty percent of the international digital PR battle right there and then. All you need now is a process and that’s exactly what I’m gonna share with you. So please have that big win in mind throughout the webinar because by the end of it you will have all the tools you need to just go back onto your desk start drafting a strategy and hopefully have a plan for relaunching it in different countries.

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BrightonSEO 2014 International Outreach

A few weeks back I had the chance to speak at BrightonSEO; it was a fantastic opportunity for us to share what we do and how we do it. I thought of just sharing my slides but then I realised that without the story behind them, the deck would be worthless.

Below you’ll find a little video, including both slides and presentation. If you didn’t have the chance to attend the past BrightonSEO, now you can experience my session anyway and hopefully you’ll learn a thing or two.

72% of the Internet Users Do Not Speak English – International Outreach @ BrightonSEO September 2014

In this session, I’ve presented two case studies drawn from outreach campaigns designed for promoting our static and interactive infographics across the globe, connecting with non-english nations from South America to South Korea.

Even though it was a bit embarrassing, I was completely open about not only the things we did right, but also those that went terribly wrong. My aim is for you two learn how to implement similar processes to unlock the international potential of your existing English content.

I hope you found it useful and/or mildly interesting. If you have any questions about what we do as part of our outreach efforts, feel free to give me a shout on Twitter.

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