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"This is the same template our team uses to secure content features and links from Wired, Boingboing, Apartment Therapy and more."

Gisele Navarro

Operations Director at NeoMam Studios

The good news is that the big newspaper you’ve been pitching stories to for months has finally decided to feature your content.

The bad news is that you didn’t get a link. Yes, your brand was mentioned. Yes, the content was credited back to your client. But the sad truth is that your precious link is nowhere to be found.

If you build links primarily through content, you probably have felt the pain of an unlinked brand mention many times before.

At this point, most of us will move on and be grateful that at least they credited the content properly.

“That’s okay, I’m sure more sites will pick it up and some of them might link back to our site.”

“Well, we didn’t get the link but this is will be great for brand awareness.”

“It’s all good, I read somewhere that brand mentions may have some impact on how Google evaluates website authority.”

Here’s the deal:

If you’re reading this article, then chances are you’re producing and promoting content with the one goal of getting links.

You don’t do this thing day-in-day-out just to build brand awareness or in the hopes that perhaps that unlinked brand mention will trigger lots of links someday.

So don’t give up so easily.

In this article, we’ll put a twist to a quintessential link building technique to help you convert those brand mentions into links, and we’ll discuss things you can do to minimise the chances of journalists sharing your content without linking back to your site.

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“Your content is crap.”

Ouch, that stings a little, doesn’t it?

But getting honest feedback for your content is key if you want big links in 2018.

And the big problem?

Most people just want to be nice to you.

Clients will tell you “the infographic looks great.”

Colleagues will smile and nod.

But here’s the deal:

You need super harsh feedback from people who don’t care about your feelings.

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Happy new year to everyone.

Before the end of last year I reached out to a number of in-house SEO’s who I thought were doing some really interesting things with content during 2017.

At NeoMam, most of our clients are in-house SEO teams and I am always impressed with the work they do.

Unfortunately, you rarely read about them on industry sites.

It makes sense, though, as there is far less of an incentive to share this type of work when you are in-house because you don’t need to win clients like agencies do.

I hope that this post and future ones can help to highlight some of the great work being produced by in-house teams around the world and provide some inspiration for your content marketing plans this year.

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‘But Danny, it’s just not relevant enough to our business!’

This was the pain of my existence working as a freelancer, trying to come up with content ideas that would get links.

Over the years, since starting in SEO in 2006, this has never gone away.

Let’s be honest.

If you were not buying links in 2006, then you were not a proper SEO.

But even then, we worried about relevancy.

When you bought links, you made sure the content was as relevant as it could be to the site you were linking to.

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Some people in our industry really hate infographics.

I’ll be honest:

I never woke up one day and said “I want to create a couple thousand infographics.”

But I did like getting top tier links for our clients and at the time, infographics were the best tool to achieve this.

The reason was simple: Most publishers didn’t have the design capability in-house but they knew that readers love this type of content so the marketers could fill in the gap and in exchange get exposure for their clients.

And this was the reason why we chose to double down and only produce infographics for the last couple of years.

Fast forward to 2017 and visual content is no longer new.

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In 2016, YouTube users will upload 500 hours of video every hour.

By 2019, it’s estimated that 80% of all internet traffic will be video.

2016 is certainly the year to scale up on videos for marketing.

Infographics are typically seen in their long static format, but more and more companies are using video infographics.

In this post, I am going to provide 6 infographic video examples that will hopefully inspire your next campaign.

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Good content is at the heart and soul of any successful infographic campaign. We’ve learnt that the content publishers will be excited about sharing has to be trusted and offer a lot of value against the content that is already out there.

We’ve learnt the easy way (through successes) as well as the hard way (our mistakes). Here’s 5 mistakes that we’ve learnt from, and never want to make again.

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In my industry, many agencies take pride in the fact that they have no sales team.

“It’s all referrals.”

“Never done one cold call.”

It seems that outbound sales tactics are a sign of a snake oil merchant with lots of empty promises and nothing to back it up.

Certainly NeoMam was all referrals in our first few years. But I never felt proud. I felt stressed. My fate was not in my control. Feast and famine was all too familiar. The market demand dictated how many clients would reach out and hire us.

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