Gisele Navarro

Gisele Navarro

Gisele Navarro

Leading the team. Identifying opportunities. Removing roadblocks. Protecting our culture.
NeoMam Jealousy List 2023: 22 Projects We Wish Were Ours

January 13, 2024

NeoMam Jealousy List 2023: 22 Projects We Wish Were Ours

This is the fourth instalment of our Jealousy List, a compilation of great digital content we wish we made that …

A Creative Approach to Relevance in Link Building

January 23, 2023

A Creative Approach to Relevance in Link Building

A few weeks back someone asked me why I thought relevance had suddenly become such a popular topic within the …

NeoMam Jealousy List 2022: Our Favourite Content That We Didn’t Produce

January 13, 2023

NeoMam Jealousy List 2022: Our Favourite Content That We Didn’t Produce

This is the third installment of our Jealousy List, a compilation of great digital content we wish we made that …

How to Lead a Team Away from Burnout (Not Towards It)

October 10, 2022

How to Lead a Team Away from Burnout (Not Towards It)

In May 2021 I published a blog post where I asked the industry to start addressing the effects of burnout …

Is This The End of Hero Content For Link Building?

August 21, 2022

Is This The End of Hero Content For Link Building?

The 2020 global pandemic put an end to hero content (a.k.a.

NeoMam Jealousy List 2021: 37 Campaigns We Wish Were Ours

January 6, 2022

NeoMam Jealousy List 2021: 37 Campaigns We Wish Were Ours

Last year we took a page out of the Bloomberg Businessweek team’s book and created our own compilation of the …

A Decade Of NeoMam Told In 50 Campaigns

December 14, 2021

A Decade Of NeoMam Told In 50 Campaigns

In September 2021 NeoMam Studios turned ten.

NeoMam Jealousy List 2020: The 28 Best Campaigns We Didn’t Produce

January 18, 2021

NeoMam Jealousy List 2020: The 28 Best Campaigns We Didn’t Produce

Every year the Bloomberg Businessweek’s team publishes a compilation of the great pieces of journalism produced by other news organisations …

25 Campaigns We Produced and Promoted During a Global Pandemic

December 16, 2020

25 Campaigns We Produced and Promoted During a Global Pandemic

As I write this, the news of a vaccine being approved is everywhere and Christmas is in the air.

How to Find Sites That Will Want to Link to Your Content

June 16, 2020

How to Find Sites That Will Want to Link to Your Content

When people get in touch with me to ask for advice on their outreach and link building campaigns, they normally …

Making Decisions Blind

April 21, 2020

Making Decisions Blind

These past few months have been stressful for everybody.

What is Digital PR?

December 11, 2019

What is Digital PR?

  This article was last updated in February 2021 after Google’s John Mueller publicly stated that he thought it was …

Why I Still Promote Content (Even Though I’m The Operations Director)

October 23, 2018

Why I Still Promote Content (Even Though I’m The Operations Director)

The short answer: Because I like it.

How To Get Big-Name Media Sites To Credit Your Content With a Link

June 28, 2018

How To Get Big-Name Media Sites To Credit Your Content With a Link

The good news is that the big newspaper you’ve been pitching stories to for months has finally decided to feature …

Please, Stop Selling Links

October 12, 2016

Please, Stop Selling Links

You call them ‘sponsored posts.’ I call them ‘paid links.’ You see, when you say ‘sponsored content’, I think of …

PR Is Not a Replacement For Link Building

August 31, 2016

PR Is Not a Replacement For Link Building

You know what bothers me?

Your Guide To Writing Effective Emails

August 8, 2016

Your Guide To Writing Effective Emails

According to research conducted by The Radicati Group, the number of emails sent and received per day in 2015 reached a total …

How To Be A Gmail Power User [Infographic]

June 27, 2016

How To Be A Gmail Power User [Infographic]

No matter the job role, everyone at NeoMam uses Gmail.

How To Write a Personalised Outreach Email Even When You’re Sending It To 100 People

June 8, 2016

How To Write a Personalised Outreach Email Even When You’re Sending It To 100 People

When it comes to writing successful pitches, everyone agrees: 1.

5 Reasons Why We Don’t Pay For Links

April 12, 2016

5 Reasons Why We Don’t Pay For Links

Link-buying is a topic we discuss often at our offices.

6 Content Promotion Lessons From Pitching 1000 Infographics

January 26, 2016

6 Content Promotion Lessons From Pitching 1000 Infographics

After promoting over 1000 infographics, our media relations team have learnt several lessons.

8 Mistakes That We Learned From In 2015

December 30, 2015

8 Mistakes That We Learned From In 2015

With the year coming to an end, it’s difficult not to look back and reflect on everything we went through …

The Road to Creating a Viral Animated Video

December 15, 2015

The Road to Creating a Viral Animated Video

This year we started working with an exciting new visual format: video.

Digital PR: How to Share Your Content Worldwide [Webinar]

August 7, 2015

Digital PR: How to Share Your Content Worldwide [Webinar]

Today I will be sharing with you the story of what happened when, at NeoMam, we decided to grab the …

BrightonSEO Talk: How to Leverage Your Digital PR Campaigns Worldwide

September 24, 2014

BrightonSEO Talk: How to Leverage Your Digital PR Campaigns Worldwide

A few weeks back I had the chance to speak at BrightonSEO; it was a fantastic opportunity for us to …