Danny Ashton

Danny Ashton

Danny Ashton

Coming up with ideas for our campaigns, thinking about what’s next for the content we create, and making sure we work with the right clients.
10 Lessons Learned After Running an Agency for 10 Years

July 30, 2020

10 Lessons Learned After Running an Agency for 10 Years

We produced our first proper “client” work back in October 2011: (don’t judge!) We did produce a few projects for …

Using Visuals To Put Textile Waste Into Perspective

April 20, 2020

Using Visuals To Put Textile Waste Into Perspective

At this point, we are all aware that some parts of our day-to-day life will eventually harm the environment.

Generating Ideas For Linkable Content: 12 Do’s and Don’ts

April 9, 2019

Generating Ideas For Linkable Content: 12 Do’s and Don’ts

Coming up with content ideas that will make anyone care enough to link is hard work.

How to Test Your Content on Reddit (And Make It Link-Worthy)

June 4, 2018

How to Test Your Content on Reddit (And Make It Link-Worthy)

“Your content is crap.” Ouch, that stings a little, doesn’t it?

5 Amazing Examples of In-House Content Marketing From 2017

January 18, 2018

5 Amazing Examples of In-House Content Marketing From 2017

Happy new year to everyone.

Are You Scared That Your Content is Not “Relevant” Enough For Google?

July 12, 2017

Are You Scared That Your Content is Not “Relevant” Enough For Google?

‘But Danny, it’s just not relevant enough to our business!’ This was the pain of my existence working as a …

13 Equally Engaging Alternatives To Infographics

July 4, 2017

13 Equally Engaging Alternatives To Infographics

Some people in our industry really hate infographics.

5 Common Myths About Outreach (and Why They’re Wrong)

May 2, 2017

5 Common Myths About Outreach (and Why They’re Wrong)

Do you ever wonder how you manage to get anything done in SEO?

5 Difficult Decisions Our Agency Made In 2016

December 9, 2016

5 Difficult Decisions Our Agency Made In 2016

2016 has been a hell of a year.

Why Do Infographics Make Great Marketing Tools

September 8, 2016

Why Do Infographics Make Great Marketing Tools

Here’s the deal: Infographic marketing in 2016 is still the most effective way to generate awareness online.

Why We Don’t Offer Infographic Design Services Anymore

July 26, 2016

Why We Don’t Offer Infographic Design Services Anymore

Here’s the deal: Since we set up our “infographic agency” in 2012, we have designed and sold over 1,300 infographics.

5 Reasons Why You Should Bring SEO In-House

June 1, 2016

5 Reasons Why You Should Bring SEO In-House

In-house SEOs generally don’t get much of a voice in our industry. I spent my entire SEO career working from the agency …

Why I Love Outbound Sales

May 5, 2016

Why I Love Outbound Sales

In my industry, many agencies take pride in the fact that they have no sales team.

Why I Stopped Going to SEO Conferences and Go to SXSW Instead

April 6, 2016

Why I Stopped Going to SEO Conferences and Go to SXSW Instead

This year I decided not to attend any SEO conferences so I could attend SXSW a second time.

How to Make Group Brainstorming Not Suck (as Much)

March 1, 2016

How to Make Group Brainstorming Not Suck (as Much)

If you work in marketing, you might have a love-hate relationship with the trusty group brainstorm (or thought shower).

9 Types of Infographics That Get Shared The Most Online

February 8, 2016

9 Types of Infographics That Get Shared The Most Online

Since 2012 we have been creating and promoting infographics and since then we have stumbled across types of infographic that …

6 Lessons from Analysing 230 Interactive Infographics [Study]

January 21, 2016

6 Lessons from Analysing 230 Interactive Infographics [Study]

The goal of this blog post is to look at 230 examples of interactive content and look at possible learnings …

10 Best Animated Infographics (and What You Can Learn From Them)

December 19, 2015

10 Best Animated Infographics (and What You Can Learn From Them)

Animated infographics are those that use the power of animation to explain something complicated.

How to Make an Infographic

November 19, 2015

How to Make an Infographic

Despite having been on the scene for a while now, infographics are still a big part of the media landscape, …

How to Brainstorm Ideas For Content Marketing Campaigns

November 5, 2015

How to Brainstorm Ideas For Content Marketing Campaigns

This is part 4 and the final blog post series about developing concepts for content marketing.

How to Identify Pain Points You Could Tackle With Your Content

October 22, 2015

How to Identify Pain Points You Could Tackle With Your Content

This is part 3 of my blog post series about developing concepts for content marketing.

How to Evaluate Target Audiences for Content Marketing Campaigns

October 8, 2015

How to Evaluate Target Audiences for Content Marketing Campaigns

If you read our last post, you will have a number of different audiences to test and see whether or …

The 7 Best Video Infographics

October 3, 2015

The 7 Best Video Infographics

By 2022, online videos will make up more than 82% of all consumer internet traffic according to CISCO which is …

How to Use Chunking to Generate Content Ideas For Linkable Assets

September 24, 2015

How to Use Chunking to Generate Content Ideas For Linkable Assets

Before you produce any content, you first need to ask yourself one important question, ‘What do I hope to gain …

What is the ROI of Content Marketing?

September 17, 2015

What is the ROI of Content Marketing?

This week, Mark Schaefer wrote an awesome post about the problem of attempting to measure the effectiveness of content marketing, …

The Anatomy of a Visual Content Landing Page

May 5, 2015

The Anatomy of a Visual Content Landing Page

One of the leading factors contributing to the success of our digital PR campaigns lies in the look and feel …

10 Reasons Why Visual Content Marketing Works

February 19, 2015

10 Reasons Why Visual Content Marketing Works

Creating visual content can be expensive, time-consuming and difficult to produce.

A Traveller’s Guide to Tap Water

September 10, 2014

A Traveller’s Guide to Tap Water

We all know the importance of staying well-hydrated when on the move.

You WILL Remember That Infographic: A Response To AJ Kohn

July 1, 2014

You WILL Remember That Infographic: A Response To AJ Kohn

I’ve always respected AJ Kohn, who has been an active and sane voice within the world of online marketing/SEO throughout …

An Interview with Infographic Designer Santosh Kushwaha

December 10, 2013

An Interview with Infographic Designer Santosh Kushwaha

Veteran infographic designer, Santosh Kushwaha shares his infographic experiences, freelancing tips and design insights.

July 3, 2013

Why is Australia the happiest place on Earth?

Add this infographic to your website by copying and pasting the following embed code: <br /><br /><br /> <img src=’https://wp.neomam.com/wp-content/uploads/2013/07/Whyisaustraliathehappiestplacetolive1_thumb.jpg’ …

The 8 Types of Infographic

February 25, 2013

The 8 Types of Infographic

Infographics come in all shapes and sizes but they can roughly be categorized into eight distinct types.

January 14, 2013

13 Free Tools for Infographic Designers

There are loads of websites and tools can make your life much easier when you’re designing infographics.