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Gisele Navarro

Operations Director at NeoMam Studios

“Your content is crap.”

Ouch, that stings a little, doesn’t it?

But getting honest feedback for your content is key if you want big links in 2018.

And the big problem?

Most people just want to be nice to you.

Clients will tell you “the infographic looks great.”

Colleagues will smile and nod.

But here’s the deal:

You need super harsh feedback from people who don’t care about your feelings.

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Happy new year to everyone.

Before the end of last year I reached out to a number of in-house SEO’s who I thought were doing some really interesting things with content during 2017.

At NeoMam, most of our clients are in-house SEO teams and I am always impressed with the work they do.

Unfortunately, you rarely read about them on industry sites.

It makes sense, though, as there is far less of an incentive to share this type of work when you are in-house because you don’t need to win clients like agencies do.

I hope that this post and future ones can help to highlight some of the great work being produced by in-house teams around the world and provide some inspiration for your content marketing plans this year.

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‘But Danny, it’s just not relevant enough to our business!’

This was the pain of my existence working as a freelancer, trying to come up with content ideas that would get links.

Over the years, since starting in SEO in 2006, this has never gone away.

Let’s be honest.

If you were not buying links in 2006, then you were not a proper SEO.

But even then, we worried about relevancy.

When you bought links, you made sure the content was as relevant as it could be to the site you were linking to.

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Some people in our industry really hate infographics.

I’ll be honest:

I never woke up one day and said “I want to create a couple thousand infographics.”

But I did like getting top tier links for our clients and at the time, infographics were the best tool to achieve this.

The reason was simple: Most publishers didn’t have the design capability in-house but they knew that readers love this type of content so the marketers could fill in the gap and in exchange get exposure for their clients.

And this was the reason why we chose to double down and only produce infographics for the last couple of years.

Fast forward to 2017 and visual content is no longer new.

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2016 has been a hell of a year.

Brexit.

Trump elected president.

But more importantly, what has been going on with NeoMam?!

When working in the fast-paced agency world, it’s easy to spend all your time looking into the future and missing out on what is going on around you.

With this post, I want to spend some time to look back and highlight the biggest decisions we made as an agency in 2016.

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In 2016, YouTube users will upload 500 hours of video every hour.

By 2019, it’s estimated that 80% of all internet traffic will be video.

2016 is certainly the year to scale up on videos for marketing.

Infographics are typically seen in their long static format, but more and more companies are using video infographics.

In this post, I am going to provide 6 infographic video examples that will hopefully inspire your next campaign.

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In-house SEOs generally don’t get much of a voice in our industry. I spent my entire SEO career working from the agency side, years before setting up NeoMam. At the early stages of our agency, most of our work was sold through some of the largest agencies in the UK.

Over the past few years I have seen a large number of skilled practitioners move in-house and I have been very impressed with what they have been able to achieve, compared to what I saw from agencies.

In this post, I have worked with a number of the top in-house SEO’s in our industry to understand some of the benefits of working in-house over choosing an agency.

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In my industry, many agencies take pride in the fact that they have no sales team.

“It’s all referrals.”

“Never done one cold call.”

It seems that outbound sales tactics are a sign of a snake oil merchant with lots of empty promises and nothing to back it up.

Certainly NeoMam was all referrals in our first few years. But I never felt proud. I felt stressed. My fate was not in my control. Feast and famine was all too familiar. The market demand dictated how many clients would reach out and hire us.

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