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Gisele Navarro

Operations Director at NeoMam Studios

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You might have spotted some of his work around the net, but Raj is an infographic designer with a lot of success to boast about.

His infographics showcase his wide range of styles, inspirations and topics – and he is definitely not afraid of being edgy or topical.


His current visual.ly designer page shows he has had over 227 thousand views from 62 infographics.

We took the opportunity to ask Raj a few questions about his work.

1. Please tell us a bit about yourself, where do you work, and how long have you been designing infographics?

I am Raj, an infographic consultant with 10 years experience presently based in New Delhi, India. I was trained as a graphic designer and always had a love for economics and technical drawings. So I guess I am lucky to have received an opportunity to be in a profession where I can combine these two things.

2. What attracted you to infographics?

The most interesting aspect of an infographic is that everything has to be said in a manner which makes even the most complex data interesting to a reader who may not know much about the subject, but is nevertheless interested to know more. As an artist and as a designer, that remains the biggest challenge for me.

3. Where do you get your inspiration from?

I believe inspiration can come from anyone and anywhere. So I try to observe my surroundings more carefully. I read a lot of news almost to a level of addiction and I carry my camera with me wherever I go.


4. Can you tell us about the process you go through when designing an infographic?

  1. Making sure the flow of data is reader friendly. That’s the first priority in every graphic.

  2. Reading and understanding the data.

  3. Assessing the deadline and project requirement.

  4. Making the layout.

  5. Choosing the medium of art as per layout and deadline.

5. Your Flickr account is filled with cool photographs. Is photography important to you?

Yes. I guess it is quite important for an artist/designer to explore all possible mediums of expression as you never know which might come in use at a given point.

6. Do you prefer to use illustration or photography in your infographics?

I don’t have any favorites. From time to time I try using illustration, clay models, or photography in my work.


7. What is your favourite infographic designed by someone else?

I guess it is very difficult for me give a concrete answer as there are thousands of other talented designers who are better than me. Even after ten years, I would say that I have learnt only the basics. So, I am still learning and appreciate any design or illustration that teaches me the same.

8. Finally, what advice would you give to aspiring infographic designers?

  1. It is important to remember that people appreciate the art first before digging into the data. But do not make that as an excuse to turn your infographic into an art canvas.

  2. First, read the data, understand the meaning and then think about the design accordingly.

  3. Every element in a graphic should have a reason to be there.

  4. Also, do not get limited to any particular software; it is only meant to aid your work, not limit it.

  5. Remember that no matter what your boss says people like intelligent designs.

  6. Simplify your design and art.

  7. Also, bring in a little humor if there is a scope for it, as it is always an added advantage.

  8. And last, but probably the most important advice: choose infography as a profession only if you love data and numbers.

We’d love to thank Raj for taking the time to answer our questions and we hope they were an insight into the world of an infographic designer. You can follow him on Twitter here.

If you’d like to do an interview or know someone that would, please get in touch by emailing: sean@neomam.com or grabbing me on Twitter.

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