Here’s the second post:
Chris Tynski over BlueGlass makes a brilliant analysis of the viral video “Making The Bus Monitor Cry” and the story “FunnyJunk vs. The Oatmeal’ by introspecting into the elements which triggered the shareability of both. He discusses the following:
1. Emotions: Despite the negative emotional aspect of the content, this is what ‘sold them’. The growing social trends were clearly depicted by both contents: trolling and bullying in the “Making The Bus Monitor Cry” video, and copyright and infringement in ‘The Oatmeal’ case.
2. Cultural Paradigms: Both cases underpin basic cultural values of American society and, by extension, Western society – underdogs never lose, justice/fairness, disproportionate retribution/vigilantism, David vs. Goliath, awakening the Sleeping Giant, good vs. evil.
3. The Channels: Chris breakdowns how the content became viral through the use of different social networks, websites and news aggregation sites.
If the analysis wasn’t that impressive for you, then the six tips on creating viral content will definitely interest your business as well as the estimated reach for both cases.
All in all, the case studies and the tips give a lot of insight into viral marketing and are great examples for creating shareable content.