Twitter has become a very important asset in a business’ content marketing strategy and therefore, has gain extensive exposure. Even more, the number of followers is a token of your business’ online visibility. So, there’s no wonder that gaining followers is crucial for a successful social media marketing strategy. But would you gain them at any cost? Would you engage in unethical online practices to get more followers?
This is exactly what David Strom discusses in his post on ReadWriteWeb. To stress his points, David also presents an infographic created by Barracuda Labs on the underground economy of buying Twitter followers. Although, it’s been common knowledge for some time now that there is a demand-delivery protocol for purchasing followers, the issue started drawing more attention with the 17% increase of Mitt Romney’s followers in just ONE DAY. Therefore, it’s essential to know how to spot fake followers and how to gain real ones – David is also offering a few tips on best practices.
Barracuda’s infographic presents a lot of data on the current numbers of dealers and abusers on Twitter. It’s a good researched piece put together into a clean design and it gives a good pick into current Twitter bad practices. Have a look at it and then it might be a good idea to browse through your Twitter followers – better be safe then sorry!
The article and the infographic can be found here: http://www.readwriteweb.com/archives/charting-the-underground-twitterverse-infographic.php