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5 Ways to Squeeze Extra Value from Your Infographics

Infographics are great at getting links (and thus high rankings in Google)…but why stop there.

Why Infographics?

· 65% of people are Visual Learners

· A web visitor is likely to leave your site within less than 10 seconds after arriving

· With the world’s information currently doubling every two years, – People are suffering from information overload

· A great video: http://www.youtube.com/watch?v=d1QGK9pquMs

Example:

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In this example… you “get it” in less than a second. It takes you 15-20 seconds to read and understand the written direction.

“Directions to restroom from front door

- Walk towards the kitchen for about 15 feet.

- Make your first right past the tall palm tree.

- The first door to your right is the restroom for Women.

- The second door to your right is the restroom for Men.”

TLDR: Just check out our infographic on why they make great marketing tools.

 

 

 

5 ways to leverage infographics within your business

1. Link Promotion (Most Common)

· Load onto your site. Use blogger outreach and social media to get other people to share the graphic and load onto their respective sites.

Example: www.wired.com/geekdad/2013/01/mars-infographic/

2. Use Internally

· Print out infographics or include in PDF files to support the training of new employees about complex aspects of the business

· Share with potential/existing investors to share and displaying performance data.

· Provide visual one page reports to accompany lengthy reports which don’t get usually get read.

3. Marketing Purposes

· Utilize aspects of the infographic for use in Newspaper/Magazine ads to stand out from the crowd as well as educate potential customers.

· Create large print out versions for tradeshows.

· Provide infographics to affiliates for training purposes and to be used within their own marketing pieces.

· Animate and create videos to be uploaded on Youtube.

Example: ‘The World of Social Media’ – http://www.youtube.com/watch?v=H61WvxOm1AM

4. Sales Tool

· Add to sales pages to provide extra visual information to consumers.

· Provide to sales staff as print out to provide support and increase sales.

· Provide infographic to newsletter subscribers.

· Use infographic in email marketing campaigns.

5. Recruitment

· Used to entice candidate to apply for jobs or graduate schemes

· Able to exhibit some facts about the business in a fun and dynamic way

· Can make a business stand out from its competitors who go through standard recruitment processes.

Example: Graduate scheme offered by ‘DARE’ http://www.showusyourclips.com/this-is-dare-are-you/

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