In this great and really helpful article by Adria Saracino, you will learn how to sell an idea about content marketing to your boss and how to actually create a content marketing campaign. Her step-by-step formula will help you to convince your boss that content marketing is the answer to your online business problems.
To make your boss interested in what you have to say, you just have to follow eight easy steps that Adria Saracino has wrote for you. For example, one of the steps is to match your idea with specific goals. When you say to your boss that you want to make him more money, you will definitely get his attention. Demonstrate potential results with examples and your boss will be really interested. You can find some great positive examples in Adria’s article.
You can find all the examples and read other great tips by clicking here: http://www.seomoz.org/blog/how-to-get-your-boss-to-care-about-content-marketing