Infographic Advice from the Experts – US edition

 

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After the success of our ‘Infographic Advice from the Experts- UK edition‘ we bring to you the US edition. Our US experts are key leaders of the infographic field and have inspired us here at Neomam.

Once again, our experts have provided us with some great insights into the dynamic world of infographics and their own personal tips and tricks to achieve success.

Drew Skau Visual.ly

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1. Advice

· Be confident the work you do is good.

· Use social media networks wisely, don’t just use them.

· Have fun with what you do, it shows up in your work.

2. Best infographic:

It’s important to note the difference between high quality infographics and visualizations and linkbait. Great visualizations have had days worth of work (or more) put into them, and provide the viewer with a valuable source of information that is presented well.

The best infographic I have ever seen is Inequality in America because it tells a story very well, while still allowing the viewer to explore the underlying data.

3. Outreach:

Don’t be afraid, even if the site is large, there are still regular people who work there.

4. Infographic future:

The flow of spammy infographics will increase, but people are getting better at filtering the good ones to the top.

Accurate sourcing will be critical as a way to prove a graphic’s credibility.

Limited interactivity will become more common.

5. Book:

The Functional Art by Alberto Cairo.

6. Blog:

We might be biased, but we’d have to say the Visual.ly blog.

 

Brian Wallace- President, NowSourcing, Inc

Brian Wallace

1. What advice would you give someone starting out in the world of infographics/content marketing?

There are many amazing infographics out there. Use them as inspiration.

2. What is the best infographic/linkbait you have ever seen? Why?

Last year, we did an infographic for Wordstream immediately prior to the Facebook IPO.

www.wordstream.com/articles/facebook-vs-google-display-network

The research study evaluated the Google display network versus Facebook’s ad platform. It caught fire and had an estimated 15 million reach including, etc and was profiled in AdWeek – http://adweek.com/sa-article/beyond-words-142494

3. Give one tip for outreaching with large sites.

Developing a relationship and being pertinent to what the site wants to cover is key. Large sites are inundated with requests every day. It’s your job to stand out and be better than the half-hearted ones.

4. What is your opinion on the future of infographics?

Infographics aren’t new, so well designed or well thought out infographics have a strong future. They will continue to progress alongside technology. More and more infographics will be user-interactive and included animations.

5. Is there a book that has had a big influence on you or your work?

Less books and more so magazines, especially the 1960’s Esquire and TIME. Editorial design shares many of the same strategies with infographic design.

6. If you could only read one blog what would it be?

GOOD.is

 

Ryan Sammy- Director of Web Promotion @ BlueGlass Interactive, Inc.

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1. What advice would you give someone starting out in the world of infographics/content marketing?

Research your audience, your competitors, and what type of content already exists. I’m a huge proponent of having as much information as possible before I go into ideation. You need to determine what content has been created in your niche. The idea is to look at what did well, what did poorly, and why did that happen. It’s important to learn from your competitor’s mistakes with content. You don’t want to copy their content but being able to see the social metrics and comments left on that content will give you the ability to address things the user wanted to see.

Choose your mediums wisely. Just because everyone else in the niche created an infographic doesn’t mean you have to. Maybe the information can be explained using GIFs in an article or through an interactive microsite. Figure out the best way to tell the story, then choose your medium.

I spend a lot of time looking for different ways to create content. Below are few places I go:

http://visual.ly/

http://www.reddit.com/r/dataisbeautiful

http://www.reddit.com/r/datasets

http://www.reddit.com/r/visualization

http://www.reddit.com/r/mapporn

2. What is the best infographic/linkbait you have ever seen? Why?

This is tough, there are so many great examples.

Eurozone Crisis – this is a great example of taking an old concept of timelining events, and shrinking it down to make easier to view and manage. This is an efficient way of telling the history of a specific topic or event.

One Race, Every Medalist Ever – everyone has probably seen this video, but it’s still one of my favorite videos of all time. They took a trending story but put a unique twist on it which made them stand out. A lot of news is repetitive, a lot of repeated catch phrases, and the same information over and over. A majority of time people think they understand but they don’t. This type of content was able to put Bolt’s speed into perspective, which it made stand out compared to everyone else coverage.

What does trillion dollar look like? – This simple piece of content that re-appears almost yearly. This content is evergreen, and again it helps put a trending topic into perspective. This can be used over and over.

Tesla Motors Sales Page – This is a great example of how you can take a boring sales page, and create elements to engage the user and keep them on the page longer.

3. Give one tip for outreaching with large sites.

Patience. It takes time to build a good relationship with a larger site. It doesn’t come overnight and you need to keep working at it. Larger sites get hundreds of content pitches per day. You need to do something that makes you stand out from the crowd, but not in a negative way. You want make sure you thoroughly research the writer you want to reach out to. This will help you determine the topics they write about, and what topics you could help them with. Start off by becoming a resource to the writer. If you know any industry expert that relates to their topics, put them in touch. If you came across a graphic that will fit well in a story, send it over but don’t ask for anything in return. The relationship will be lopsided in the beginning but it will pay off down the road. It all comes down to building relationships and networking.

4. What is your opinion on the future of infographics?

As Internet speeds increase and the amount of information being shared grows, users are going to look for more efficient ways to consume information. We started with articles, then moved to infographics in order to share information faster. We will see many more interactive infographics, motion graphics, interactive articles, and smaller, socially shareable mini-infographics.

Videos will allow us to tell the story faster and more efficiently. The increase of internet speeds in the past few years will allow marketers to create much higher quality content.

Many social sites are making the push towards displaying information in a similar method to Pinterest. The last couple of years have shown that users like the visual layout of sites like Pinterest. You can see it the StumbleUpon.com re-design, the MySpace re-launch, and many sites around the web. People will want to create smaller graphics that are able to be easily shared on these sites and can visually stand out and grab the user’s attention as they scroll through their feeds.

5. Is there a book that has had a big influence on you or your work

I think two books have influenced me greatly, the first one is Good to Great by James C. Collins and Think and Grow Rich by Napolean Hill.

6. If you could only read one blog what would it be?

This is tough, I read a lot of different blogs. If I had to pick only one it would probably be CopyBlogger.com. I have spent the most amount of time on this site over the past few years. If you want to know anything about content creation and promotion (or need some inspiration), this is the best place to look. I have a few of their title writing articles bookmarked, which I use daily.

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