Our approach in outreach is purely editorial; we don’t pay for any placements. Our focus is on creating extremely powerful content that relevant publishers and bloggers choose to share with their audience and source back to you. We have built up great relationships over the years through the development of content that publishers will want to share with their own readership.
Outreach will be kick-started once we have a live URL. The first stage will be sending the design to our list of hand-picked seeding sites, which are websites that specialise in infographics and data visualisations. Once the design has been seeded, we proceed to reach out to our list of targets.
We’ll provide you with a comprehensive outreach strategy overview, which will serve as a guide in terms of the different sectors we’ll approach and the type of publishers and bloggers we’ll connect to. It’s only an overview and it doesn’t include all the sites we’ll target. If you’ll be doing your own outreach, we’ll require a list of sites you’ll be approaching so we can make sure we don’t approach the same site twice.
We’ll assess the results of the first round of outreach within 7 working days and move forward to the next stage unless further outreach is required. The next stage comprises follow-up and image attribution. We reach out to unresponsive targets and hit up any site that’s featured the infographic without attributing the image to the client.
Once the campaign has come to a close, we send a report detailing all the placements achieved through our digital PR and blogger outreach efforts – including social media engagement metrics, big wins and more!