The Icarus Deception

icarus-deception-cover“The Icarus Deception: How High Will You Fly” is the latest book written by entrepreneur and marketing guru Seth Godin. Among other things, he also writes about how we are living in an economy that rewards achievement and connection instead of compliance – we are moving from and industrial economy to the connection economy. Seth says that the connection economy rewards the leader, the initiator, and the rebel, and the internet is a connection machine: anyone with a laptop or a smartphone is now connected to everyone else.

– The connection economy has changed how you get a job and what you do when you get to that job. It has changed how we make and listen to music, write and read books, and discover where to eat, what to eat, and whom to eat with – claims Seth Godin in his interesting book.

If you want to know more about Seth Godin’s book, just click here:

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