How We Failed At Company Culture (And How We Fixed It)

Culture isn’t something you can put in a box, or mark up on a spreadsheet easily. But without a good culture, you and your team know something is seriously wrong, even if you can’t put a finger on it.

But forward-thinking, digital businesses have it made as standard, right? Twitter employees get free meals, yoga classes and unlimited vacations. Google offers free haircuts, nap pods and on-site physicians.

So is it a case of getting some cool work perks and Bob’s your uncle?

Unfortunately no. At NeoMam we’ve learnt about good company culture by creating a bad one.

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How to Find, Hire and Train for Digital Roles

Hiring for digital roles is in fashion, with both agencies and businesses building multidisciplinary teams including positions that didn’t exist a few years ago. In my years working in digital marketing, I’ve done my fair share of hiring, training and firing and for the most part, I did an alright job… But experience and all, 1 out of 3 times, I still got it wrong.

With the help of a few tools, I’ve developed a much more powerful way to find, hire and train for digital roles. Today I will share some insights into our hiring process, a process that defines the success of the agency.

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