A few weeks back I had the chance to speak at BrightonSEO; it was a fantastic opportunity for us to share what we do and how we do it. I thought of just sharing my slides but then I realised that without the story behind them, the deck would be worthless.
Below you’ll find a little video, including both slides and presentation. If you didn’t have the chance to attend the past BrightonSEO, now you can experience my session anyway and hopefully you’ll learn a thing or two.
72% of the Internet Users Do Not Speak English – International Outreach @ BrightonSEO September 2014
In this session, I’ve presented two case studies drawn from outreach campaigns designed for promoting our static and interactive infographics across the globe, connecting with non-english nations from South America to South Korea.
Even though it was a bit embarrassing, I was completely open about not only the things we did right, but also those that went terribly wrong. My aim is for you two learn how to implement similar processes to unlock the international potential of your existing English content.
I hope you found it useful and/or mildly interesting. If you have any questions about what we do as part of our outreach efforts, feel free to give me a shout on Twitter.