Your Guide To Writing Effective Emails

According to research conducted by The Radicati Group, the number of emails sent and received per day in 2015 reached a total over 205 billion, with an average of 131 business emails leaving and arriving to users’ accounts every day in 2016 so far.

That’s a lot of emails.

So, how can you ensure your messages are cutting through that noise? And what would be the proper email etiquette for a world in which our inboxes are never empty?

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5 Reasons Why We Don’t Pay For Links

Link-buying is a topic we discuss often at our offices.

On one side of the room, you’ll hear a team member mentioning that a blogger has asked for money or that we have lost the relationship with a publisher due to a new editor who now requests compensation.

On the opposite corner, you’ll hear me talking to a worried new client, who needs reassurance that we won’t exchange payment for features.

Dedicating part of our budget to buying links would certainly make a side of our work easier (i.e. getting those features up fairly quickly) but we’ve identified far too many reasons why it would be detrimental to our growth.

Today I will share why we refuse to exchange money for links, and hopefully this post will spark a constructive discussion about this practice.

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International Outreach — The Hero’s Journey

BrightonSEO 2014 International Outreach

A few weeks back I had the chance to speak at BrightonSEO; it was a fantastic opportunity for us to share what we do and how we do it. I thought of just sharing my slides but then I realised that without the story behind them, the deck would be worthless.

Below you’ll find a little video, including both slides and presentation. If you didn’t have the chance to attend the past BrightonSEO, now you can experience my session anyway and hopefully you’ll learn a thing or two.

72% of the Internet Users Do Not Speak English – International Outreach @ BrightonSEO September 2014

In this session, I’ve presented two case studies drawn from outreach campaigns designed for promoting our static and interactive infographics across the globe, connecting with non-english nations from South America to South Korea.

Even though it was a bit embarrassing, I was completely open about not only the things we did right, but also those that went terribly wrong. My aim is for you two learn how to implement similar processes to unlock the international potential of your existing English content.

I hope you found it useful and/or mildly interesting. If you have any questions about what we do as part of our outreach efforts, feel free to give me a shout on Twitter.