The Weekly Meeting That Changed The Way We Work

Meetings in business can be tough. It’s hard to manage a mix of personalities and opinions, handle the resulting conflict, whilst ultimately trying to get some clear next steps. Our meetings were no exception. We were fortunate, however, to find a simple meeting system that really helped us to transform our weekly meetings from unmanaged conversations to effective, action focused discussions. And, dare I say it, they became enjoyable!

Read More

6 Content Promotion Lessons From Pitching 1000 Infographics

After promoting over 1000 infographics, our media relations team have learnt several lessons. In this post each member of the team will share some techniques on how to promote visual content and how these steps have helped us get results.

We have used an example throughout the post: The Herb Guide to Cooking Vegetarian, a campaign that started very slow, but by following these 6 steps, ended up securing placements on large publications, including Huffington Post, UK and US.   

Read More

How to Brainstorm Content Marketing Ideas

This is part 4 and the final blog post series about developing concepts for content marketing.

In the last 3 blog posts, you gained insight into the audience you are targeting and your information should now be organised in a spreadsheet like this: http://bit.ly/1RXgemI

It makes sense to invest a lot of time in the information-gathering stage so that in the future, you can simply provide updates but you will still have a core understanding of the content needs for your specific audience.

So how do you develop ideas using this dossier of knowledge?

Read More

Identifying the Problems of Your Content Audience

This is part 3 of my blog post series about developing concepts for content marketing.

Over the past 5 years of creating content, we have found that practical content ideas perform really well – even if they only make someone’s life 0.01% better.

It’s not just our experience that tells us this. In his 2011 book, Contagious, Jonah Berger identifies practical value as one the key factors behind ideas that get shared. He explains that it’s to do with the natural desire within all of us to help others. By sharing practical value content, you know that the person you are sharing it with will get some value and that in turn makes you feel good.

Read More

The Art of Planning a Content Promotion Strategy

When it comes to promoting content online, it’s easier said than done, and part of my role here at NeoMam Studios is to ensure that I contact those publishers and editors who actually want to see the content we’ve produced.

Many of you reading this will think that when working with a travel-related piece of content, the way to go would be to reach out as many travel blogs as possible… but in actual fact those are probably not the type of sites you want to focus on.

You’d be surprised at how far content can travel across different sectors, as one topic might have multiple touch-points across several niches. When it comes to prospecting for publishers/bloggers, expanding on our main target audience is key to the success of our content marketing campaigns.

Read More

How to Use Chunking to Generate Content Ideas

Before you produce any content, you first need to ask yourself one important question, ‘What do I hope to gain from this?’ In most cases, it’s usually that you want to attract more prospects, which in turn leads to more sales.

Disclaimer time: my background is working in SEO and the primary goal of my content marketing campaigns always was links, links, links; big media placements that encouraged long term ranking in Google, and it didn’t really matter who the primary audience was.

We now live in a world where this type of ‘link building’ is far less effective and has a limited shelf life due to the changes in the Google algorithm. Campaigns need to possess significant marketing value that stretches beyond just the links themselves.

Read More