Fify Shades of Grey Infographic


Fifty Shades of Grey, an erotic, bondage and sex fuelled novel by British author E. L. James has made women around the world bite their lips and whipped them into a frenzy.
However, reviews and opinions have been split down the middle, making this the latest marmite of the book world. Do women feel empowered or just plain bored? Here are the stats to see why people Love it or Hate it.

General Statistics:
Total reviews on Amazon UK:
5 or 4 stars: 2168
1 or 2 stars: 1605
Total reviews on Amazon US:
5 or 4 stars: 5388
1 or 2 stars: 4529
Example of graph:

50 Shades of Grey has sold 15m copies sold in the US and Canada
50 Shades of Grey has sold 5.3 million copies in the UK.
The 5.3 million figure comprises 3.8 million physical books and 1.5 million ebooks.
Harry Potter and the Deathly Hallows sold over 4 million physical copies in the UK.

50 Shades of Grey sold 1 million physical copies in 11 weeks.
Previous record: Dan Brown’s The Da Vinci Code in 36 weeks.

Fifty Shades of Grey has become the first ebook to sell one million copies for the Kindle.

LOVE it:

Romance fiction was the largest share of the U.S. consumer market in 2010 at 13.4 percent

Romance Market Share Compared to Other Genres:
Romance: 35.6%
Religion/Inspirational: 19.9%
Mystery: 17.9%
Science Fiction: 14.7%
Classic Literary Fiction: 11.9%

Trojan Vibrator sales were up 14% in the first quarter of 2012 (When 50 Shades of Grey took off) compared to the same quarter last year.
Adult toy store Babeland reported a 40% increase in overall business.
“Visits to the bondage section of our website have increased by 24 per cent in the last two months” –
Soft bondage rope sales are up 8% on last month. –

HATE it:

Word/Phrase Repetitions:

Holy…: 147 – One every 3.5 pages
Number of times Robin said “Holy Something, Batman” in the classic 1960s Batman series: 360
Which averages out at: 3 times an episode
Ana’s rate of “Holy” ing expressed as a percentage of Robin’s: 116%
Murmur/Murmured: 100
Crap: 63 – Once every 8.2 pages
Mutter/muttered: 63
Oh My: 49 – Once every 10.4 pages
* shades of *: 27

Repeated Actions:

Number of times Ana rolls her eyes: 14
Number of times everyone else in the book rolls their eyes: 8
Ana’s eye-rolling frequency, expressed as a percentage of the frequency of everyone else’s added together: 175%
Number of times either Ana or Christian bites Ana’s lip: 43
Another way to look at it: 1.7 times a day
Number of times Ana gapes, jaw-drops or feels her mouth pop open: 23
Number of times everyone else in the book has the same experience: 17
Ana’s gaping frequency, expressed as a percentage of the frequency of everyone else’s added together: 135%
Ana’s gaping frequency expressed as a daily occurrence rate: 0.92
Number of times Christian’s hair is mentioned: 43 – Once every 11.9 pages
Well-hung Pants
Number of times Christian’s well-hung pants are mentioned: 10
Number of times Ana blushes: 127 – Daily blush-count of: 5.1
Number of times Ana cries: 21 – 0.8 times a day

Number of times Ana engages in dialogue with her Subconscious: 77
Number of times Ana engages in dialogue with her Inner Goddess: 53
5.2 conversations with imaginary people a day

Ana’s alcohol problem:
Ana’s average daily intake: 6.7 to 7.3 units
Recommended maximum daily intake for women: 2.0 – 3.0 units
Ana’s intake as a percentage of the recommended daily maximum: 223% to 365%

All time tweets for 50 Shades of Grey: 258,000
Past week: 34,000
Although 50 Shades of Grey is being talked about, the majority of tweets are negative.
In July 2012, searches for 50 Shades of Grey surpassed searches for Twilight.


Cassandra Parkin (2012-07-03). Lighter Shades of Grey: A (very) Critical Reader’s Guide to “Fifty Shades of Grey” (Kindle Locations 2509-2512). DirecteBooks Limited. Kindle Edition.