PR Is Not a Replacement For Link Building

You know what bothers me?

Articles that tell people they should – definitely, absolutely, no-doubts-about-it – rely on PR to support their SEO strategy.

You know why it bothers me?

Because it’s like recommending someone to use a spoon for whisking eggs.

Will the spoon get you there at some point?

Sure.

Is it the most efficient way to whisk eggs?

Of course not.

All this to say that PR and link building have different objectives.

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Your Guide To Writing Effective Emails

According to research conducted by The Radicati Group, the number of emails sent and received per day in 2015 reached a total over 205 billion, with an average of 131 business emails leaving and arriving to users’ accounts every day in 2016 so far.

That’s a lot of emails.

So, how can you ensure your messages are cutting through that noise? And what would be the proper email etiquette for a world in which our inboxes are never empty?

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5 Reasons Why We Don’t Pay For Links

Link-buying is a topic we discuss often at our offices.

On one side of the room, you’ll hear a team member mentioning that a blogger has asked for money or that we have lost the relationship with a publisher due to a new editor who now requests compensation.

On the opposite corner, you’ll hear me talking to a worried new client, who needs reassurance that we won’t exchange payment for features.

Dedicating part of our budget to buying links would certainly make a side of our work easier (i.e. getting those features up fairly quickly) but we’ve identified far too many reasons why it would be detrimental to our growth.

Today I will share why we refuse to exchange money for links, and hopefully this post will spark a constructive discussion about this practice.

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6 Content Promotion Lessons From Pitching 1000 Infographics

After promoting over 1000 infographics, our media relations team have learnt several lessons. In this post each member of the team will share some techniques on how to promote visual content and how these steps have helped us get results.

We have used an example throughout the post: The Herb Guide to Cooking Vegetarian, a campaign that started very slow, but by following these 6 steps, ended up securing placements on large publications, including Huffington Post, UK and US.   

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The Art of Planning a Content Promotion Strategy

When it comes to promoting content online, it’s easier said than done, and part of my role here at NeoMam Studios is to ensure that I contact those publishers and editors who actually want to see the content we’ve produced.

Many of you reading this will think that when working with a travel-related piece of content, the way to go would be to reach out as many travel blogs as possible… but in actual fact those are probably not the type of sites you want to focus on.

You’d be surprised at how far content can travel across different sectors, as one topic might have multiple touch-points across several niches. When it comes to prospecting for publishers/bloggers, expanding on our main target audience is key to the success of our content marketing campaigns.

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