Good content is at the heart and soul of any successful infographic campaign. We’ve learnt that the content publishers will be excited about sharing has to be trusted and offer a lot of value against the content that is already out there.
We’ve learnt the easy way (through successes) as well as the hard way (our mistakes). Here’s 5 mistakes that we’ve learnt from, and never want to make again.
Despite having been on the scene for a while now, infographics are still a big part of the media landscape, as proven by the recent viral sensation ‘What Happens One Hour After Drinking a Can of Coke’ and its various spinoffs.
According to BuzzSumo, the original infographic has been shared over 108.9K times across social media since going live this July.
In this post, I am going to share with you how we as an agency make infographics that get picked up across the web. I hope our overview will provide the requisite knowledge and inspiration to produce your own results-focused infographics. When most people think of infographics they think of the design, but this is just one stage of the entire process. The first stage everyone needs to work on is what is the idea – what information/story are we looking to show?
For almost every major news outlet, Twitter has become an integral part of their daily outreach strategy. The transition from print to pixels continues as major publications adapt to an evolving online readership.
So how many newspapers actually use Twitter effectively?
In this post I will share with you the transcript of the SEM Rush webinar I gave about creating more shareable content. I lay out 8 lessons that should help you push the potential of your content further, using neuroscience, ultimately helping you produce content that major journalists want to feature.
After the webinar you will understand:
How the brain is wired for certain content ideas and how to use this to your benefit.
What brain tricks you can use to get journalists to take notice of your content.
Where you can test and tweak your content before reaching out to journalists
Hello everyone. Thanks for joining us. Today I will be sharing with you the story of what happened when, at NeoMam, we decided to grab the content that we already produced and promoted in English and relaunch it in different countries. Now, before I start I will need you to do something for me. It’s not a big thing so don’t worry too much about it but if you could please have a think and just try to identify a piece of content that you produced for yourselves or your clients in English that have achieved good results during the promotion stage. It could be anything really. A video, an e-book, an interactive – an infographic even, that you have launched in English and have achieved mentions in newspapers, features in magazines, placements on blogs, links from reputable industry sites. Any big win that you have in English. Please have a think. Try to find one and the good news is, if you do have one of them; that means you have won fifty percent of the international digital PR battle right there and then. All you need now is a process and that’s exactly what I’m gonna share with you. So please have that big win in mind throughout the webinar because by the end of it you will have all the tools you need to just go back onto your desk start drafting a strategy and hopefully have a plan for relaunching it in different countries.
The above is a recording of the presentation I provided for the GroupHigh Outreach Summit Presentation that was delivered 2 weeks ago.
Transcription of the video:
Thanks guys. In my presentation today I’m going to tackle the challenge of: does visual content marketing really work? So my name’s Danny Ashton and I’m the founder and CEO of NeoMam Studios, a visual content agency in Manchester, UK.